Shake Shack Inc's expansion plans in China are firing up thanks to licensee Maxim's Caterers Ltd. opening a minimum of 15 Shacks in South China by 2030, according to a company press release.
Maxim's, which operates Shake Shack locations in Shanghai and Hong Kong, with Beijing and Macau in development with goals to open later in 2020, plans to have 55 shacks in mainland China within 10 years. Maxim's also owns full-service and quick-service restaurants, bakeries and coffee shops.
"We remain humbled by our fans in China and continue to be encouraged by the performance of our Chinese business through this recovery. It's a great time to deepen our roots in this market," Michael Kark, chief global licensing officer of Shake Shack said in the release.
Since the original Shack opened in 2004 in NYC's Madison Square Park, the company has expanded to more than 280 locations in 30 U.S. States and the District of Columbia, including more than 95 international locations across London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Seoul and more.