Accor (France) Signs Franchise Agreement for Netherlands

Leading augmented hospitality group Accor has announced a franchise agreement with WIN Hotels for the very first TRIBE hotel to launch in the Netherlands.

The upcoming 192-bedroom, four-star hotel is set to open its doors in summer next year and it will be located in the newly developed area in Amsterdam-North, next to the Noord metro station on the North-South line.

One of the latest brands to the Accor portfolio, TRIBE prides itself on manufacturing a bespoke guest experience that gives customers everything they need and nothing they don’t. The new chain is designed for guests to make their stay whatever they want it to be, whether it is purely an accommodation space, a space for collaborative thinking, a place to relax and unwind or even for it to be a meeting space with friends.

Thomas Dubaere, COO Accor Northern Europe, comments: “We have been committed to bringing Tribe to Amsterdam since Accor launched the brand last year. Tribe is a new kind of hotel, a lifestyle hotel brand that promises to engage modern travellers and disrupt the market. Amsterdam is a perfect fit for the brand and we are delighted to be working with WIN Hotels to bring this design-led hotel experience to the Netherlands. The signings of the Tribe and Mercure hotels strengthen our partnership and extends our joint portfolio to six hotels in Amsterdam. These signings represent a continued confidence in the market and we look forward to opening the hotels in what we expect to be a buoyant 2021.”