Shake Shack (US) to Franchise in Beijing

After making its Chinese debut last year in Shanghai, Shake Shack has opened its second location in the country.

Set in the Taikoo Li Sanlitun neighborhood in Beijing, Shake Shack wanted to create a warm community gathering place for Beijingers within the thriving shopping, dining and entertainment destination, according to a press release. Just as the sleekly modern Taikoo Li Sanlitun was built around the heritage hutong streets, the Shack draws inspiration from traditional courtyard houses and updates with contemporary touches. It's comprised of two distinct spaces connected by a corridor harkening to crisscrossing hutong lanes. Local artist YoungYu created two pieces of art in the Shack depicting Beijing's rich hutong life.

"Lush foliage and a live tree anchor the space, which is in striking contrast to the modern fixtures such as terrazzo, mirrored finishes and dynamic lighting which changes throughout the day to mimic Taikoo Li's colored glass facades that transform based on the sun," stated the release.

Although the location is carrying Shake Shack's traditional menu, it also offers the Hutong Hawthorn shake, Beijing Blush Concrete and Taikoo Lizi Concrete.

The Hutong Hawthorn is made from freshly spun frozen vanilla custard infused with the tartness of local hawthorn berries and topped with whipped cream and crushed caramel. The Beijing Blush Concrete features vanilla custard blended with Dao Xiang Cun rose pastry, raspberry jam and raspberries, topped with rose petals. Taking a note from roasted chestnut street snacks in northern China, the Taikoo Lizi Concrete blends roasted chestnuts, buttery shortbread and a drizzle of miso-chestnut caramel sauce with frozen vanilla custard.

To round out the Beijing offerings, Shake Shack Sanlitun pours beer from Jing-A, a craft brewery in the city.

Since the original Shack opened in 2004 in NYC's Madison Square Park, the company has expanded to more than 192 locations in 30 U.S. and the District of Columbia, including more than 100 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Philippines, Mexico, Singapore, Seoul and Shanghai.