Jeff, the super app providing daily well-being services, has made an important addition to their management team. Carlos Vidal, former President of International Expansion at Orangetheory Fitness for the past 3 years, joins Jeff as VP of Enterprise.
Vidal has more than twenty years experience managing international franchises. Specifically, Vidal was vice president of Dunkin´ Brands for Europe, Latin America and the Caribbean; held the vice presidency of Europe and Latam at Dunkin Brands (2011-2016), assumed the direction of Yum! Iberia (2003-2008), a restaurant group including Pizza Hut, KFC and Taco Bell; and was manager of the franchise area at McDonald’s (1996-2003).
In addition, Vidal was CEO and director of the Pressto dry cleaning franchise (2008-2011), an experience which will be key to strengthening Jeff's daily services ecosystem and, more specifically, the Mr Jeff laundry vertical.
Throughout his professional career, Vidal has been responsible for the opening of more than 1,200 franchise units, the incorporation of more than 300 franchisees, and the international consolidation of multiple brands across different industries. Now, Vidal is starting a new chapter at Jeff in which he hopes to contribute all the experience gained to the expansion of the wellness services ecosystem. At Jeff we have the technology, equipment and the unique value proposition to make it happen. “Enterprise will help accelerate business growth ”.
Enterprise, the new business opportunity
The arrival of Carlos Vidal coincides with the launch of the new Enterprise business area, which seeks to consolidate internationalization in the European markets, as well as in the Middle East and Asia.
In addition, the division is committed to strengthening Jeff’s ecosystem of services which are offered through Mr Jeff, Beauty Jeff, Fit Jeff and Relax Jeff in over 40 countries.
With this objective in mind, Vidal will direct Jeff’s strategy to attract large investors and ensure the company’s expansion through multi-store entrepreneurs who want to develop the business in a given region. According to Vidal, “Enterprise will be key to consolidating our ecosystem in countries where a single Partner has the network monopoly.” In addition, having more Stores in a particular area will increase both brand awareness and cross-selling possibilities. ”
Thus, with the new business division, Jeff enters the multi-channel franchise market with their own platform and technological management applications which will help to ensure the company’s scalability around the world.
Jeff is a startup company founded in 2015 by Eloi Gómez, Adrián Lorenzo and Rubén Muñoz, three Spanish entrepreneurs. It started as a home delivery laundry and dry cleaning platform, but is currently expanding. In addition to the laundry service, different day-to-day services such as hairdressing, fitness and relaxation are becoming available, becoming an investment opportunity for entrepreneurs around the world. The application is available on Android and iOS devices.