Jollibee Foods Corp. (JFC) on Monday said it opened its first Tim Ho Wan restaurant in Shanghai’s Changning District.
The company said three more branches of Tim Ho Wan are set to open by September in Shanghai’s Hongkou, Jing’an and Minhang Districts.
The new branch features two floors and an al fresco dining area to accommodate up to 126 customers.
The new Tim Ho Wan branch in the Nanfeng City Shopping Mall is a few minutes’ drive from the Shanghai Hongqiao International Airport, which ranks among the busiest airports in China.
“We’re thrilled to continue expanding the Michelin-starred Tim Ho Wan in Mainland China. We are targeting to open 100 restaurants within the next four years,” Jollibee China President Shirley Chang said.
After debuting the first Tim Ho Wan branch in mainland China in September last year, Shanghai welcomed the mainland’s third Tim Ho Wan branch with a big crowd of people who were eager to try its Hong Kong dim sum recipes.
Jollibee Group has entered into a joint venture agreement with the Tim Ho Wan Group to open and operate Tim Ho Wan restaurants in mainland China.
In 2018, Jollibee invested some P1.74 billion in private equity fund Titan Dining LP for the acquisition of 100 percent of the Asia Pacific master franchise holder of the “Tim Ho Wan” brand, Tim Ho Wan Pte. Ltd., and its affiliate Dim Sum Pte. Ltd., which owns and operates Tim Ho Wan stores in Singapore.
Tim Ho Wan Pte. Ltd. holds the exclusive long-term master franchise to operate Tim Ho Wan food and beverage business within the Asia Pacific region, excluding Hong Kong.
It also has franchisees in Cambodia, Indonesia, Japan, Macau, Taiwan, Thailand, Vietnam, Australia, and the Philippines, with further development planned in the Asia Pacific region.