Xponential Fitness (US) Brands to Franchise in New Zealand

US-based Xponential Fitness, Inc. , the ‘curator’ of leading boutique fitness brands has announced that it has signed a master franchise agreement in New Zealand for three of its brands: CycleBar, StretchLab and Rumble.

The agreement will see Xponential’s master franchisor in Australia for CycleBar, StretchLab and Rumble, Boutique Fitness Studios Pty Ltd, become the New Zealand master franchisor through a wholly owned subsidiary, Boutique Fitness Studios NZ Ltd.

Announced this week, the agreement, which will see the immediately promotion and development of brands in New Zealand, provides the master franchisor with the opportunity to license at least 30 studios across the three brands to potential franchisees in New Zealand over the next 10 years.

Primed to expand Xponential Fitness’ reach into New Zealand, Matt Gordin, Chief Executive of Boutique Fitness Studios Pty Ltd, commented "we are motivated to bring world-class boutique fitness offerings to New Zealand and build upon our successful platform of Xponential brands already present in Australia.”

John Kersh, Chief International Development Officer for Xponential Fitness (which has over 2,000 open studios worldwide, operating in 10 countries and across four continents), explained "New Zealand is a natural extension of our existing agreement in Australia for Cyclebar, StretchLab and Rumble.

“We are confident that Matt Gordin and his entire franchise team will continue their successful development in this new, fitness conscious market," said John Kersh, Chief International Development Officer for Xponential Fitness.

This agreement also extends Xponential’s existing promotional arrangement with entertainment industry duo, the Stafford Brothers, whose involvement in Australia has already resulted in numerous franchise territory signings for the Rumble brand.

Xponential Fitness continues to make significant progress in its international expansion, with successful studio launches in Saudi Arabia, Japan, South Korea, Dominican Republic, Spain and Australia, along with future studios planned for both Germany and Singapore.

This growth was accelerated by Xponential’s recent acquisition of its 10th boutique fitness brand BFT, an Australia-based functional training and strength-based fitness franchisor with over 130 studios currently operating in Australia, New Zealand and Singapore.