Chuck E. Cheese has signed development agreements in three countries across South America and in the Middle East. The deals add to the rapid ongoing international expansion of the brand already announced in regions like Egypt, Morocco, Romania and Kuwait, and sets Chuck E. Cheese on track to have over 100 international locations by 2022, according to a press release.
"Investors and entrepreneurs continue to recognize Chuck E. Cheese as a high ROI opportunity within their local markets," Arun Barnes, COO and SVP of international development for CEC Entertainment, said in the release. "With a unique business model that is unmatched in the Family Entertainment Center landscape, we are the brand that can have an immediate impact in almost any country around the globe, while providing a reliable cash flow for franchise partners who have a passion for family entertainment."
One of the most effective avenues of growth is through existing franchisees who see success in their own regions, such as franchise partner Joanna Rostant of Yay! Entertainment in Trinidad and Tobago who has signed to expand the brand through sub franchising into Guyana and Suriname. The first site at Suriname is under construction and scheduled to open in the first half of 2022.
"We are thrilled to partner through a sub franchise arrangement with Sasja Lie Pauw Sam and his team at Blue Falcon N.V. to bring the joy of Chuck E. Cheese to families in Suriname," Rostant said in the release. "We note with confidence Suriname's recent discovery of substantial volumes of hydrocarbons, and in keeping with the recent IMF forecasts, believe that Suriname will experience strong positive economic growth in the next couple of years. For these and other socio-economic reasons, we believe that the world's leading family entertainment brand will be thoroughly enjoyed by children and families in Suriname."
In addition to the Caribbean, Chuck E. Cheese has also partnered with franchise partners, Benchmark Hospitality Services, to expand locations across Qatar throughout the next few years.
"Working with the CEC International team is a pleasure," Yanni Jouaneh, franchise owner and CEO of Benchmark Hospitality Services, said in the release. "They have great systems and processes to support international franchising, and our business feasibility survey of the brand showcased a unique opportunity to bring in a highly profitable brand into Qatar's exciting market landscape. There is no other brand that offers a great mix of games, food, entertainment and birthday parties. Qatari families with kids will soon experience the joy of Chuck E. Cheese nearer to their home."
Chuck E. Cheese operates nearly 600 stores and 120 Peter Piper Pizza venues, with locations in 47 states and 17 international countries and territories.