Popeyes has inked a deal with French restaurant group napaqaro to develop and grow the chicken brand in France and Monaco over the coming years, according to a press release."We're delighted to announce this landmark agreement for Popeyes and can't wait to introduce our iconic chicken to France, one of the largest QSR markets in the world." David Shear, president RBI International, parent company of Popeyes, said in the release. "This is another significant step in Popeyes' European journey and follows successful entries into Spain and most recently the UK. Today's announcement demonstrates our ability to partner with leading institutional investors who have backed best-in-class local operators."
Popeyes is committed to replicating its successful formula for French guests using fresh and locally sourced French chicken.
"We are extremely proud to partner with Restaurant Brands International, one of the world's largest quick-service restaurant companies, to introduce Popeyes in France. This new partnership confirms napaqaro's ambition to build the future of the restaurant industry in France, offering a unique customer experience to our guests and families," Jocelyn Olive, president and CEO of napaqaro, said in the release. "With 100% of our chickens born and raised in France, natural ingredients sourced locally, and proprietary family recipes, Popeyes in France will aspire to be at the forefront in leading QSR towards utilizing sustainable and responsibly sourced ingredients wherever possible."
The first Popeyes in France is set to open in 2022, with hundreds of restaurants expected to follow over the coming years. Other international expansions announced during 2021 include the United Kingdom, Saudi Arabia, Mexico, Romania, and India.