The Lady Lee Corporation is planning further expansion as the fitness franchise's Master Franchisee in Belize, the Dominican Republic, El Salvador, Guatemala, Nicaragua and Panama.
Workout Anytime has announced the opening of its first international locations in Honduras at the Roatán Club and Costa Rica at Alajuela. The new Honduras club is located in an 8,611-square-foot space, with the Costa Rica club measuring 11,436 square feet. Both these new locations bring the Workout Anytime franchise one step closer to reaching the milestone 200-unit mark as the brand heads into the new year.
Through this international expansion, Workout Anytime can now provide its results-based services at an affordable price to clients around the world while also bringing together people of different social backgrounds to realize their health and wellness goals.
The announcement of Workout Anytime’s global franchise development was first released in early 2020, before the onset of the COVID-19 pandemic put a halt to many business ventures around the world. However, the time has come for Workout Anytime to establish itself in Central America with the help of the Honduras-based Lady Lee Corporation, a Master Franchisee for the brand.
Through this Master Franchisee agreement with Workout Anytime, the Lady Lee Corporation is responsible for the expansion of the brand throughout Central America. This isn’t the company’s first venture into business ownership – The Lady Lee Corporation owns eleven lifestyle centers, or malls, and its goal is to provide communities with all of the goods and services needed through these centers in one convenient location. That’s why Workout Anytime fit its business model perfectly.
"Workout Anytime is a strong franchise system, and we're thrilled that our first locations are officially open in Honduras and Costa Rica,” said Felix Rivera, director of marketing and advertising for Lady Lee. “We’re eager to bring the concept to communities across Central America.”
The opening of the Honduras and Costa Rica locations has been a long time coming, and now that its first international doors are open, the development team behind Workout Anytime is looking forward to the growth and potential the franchise brings to Central America
“We couldn’t be more excited to officially open our doors outside of the U.S.,” Terri Harof, director of franchise development for Workout Anytime. “The new locations are just the first step toward international expansion, and we’re eager to continue working with the team behind the Lady Lee Corporation to continue building our brand abroad.”
The Lady Lee Corporation is set to open another Workout Anytime location in Honduras in the first quarter of 2022. The Master Franchisee for Workout Anytime is also looking to open locations in Belize, the Dominican Republic, El Salvador, Guatemala, Nicaragua and Panama.