The celebrity-approved activewear and lifestyle brand has chosen the Kingdom, where citizens are becoming increasingly health and fitness focused, as the spot to start expanding its global footprint.
We’ve known for ages that there are many benefits, ranging from strengthened muscles to eliminating toxins from the body, to getting out a yoga mat. However, home exercise lessons in the ancient practice has gained a fresh wave of popularity during the COVID-19 pandemic as it is known to boost immunity and keep anxiety and mental health in check. If you like looking fashion-savvy while perfecting The Downward Facing Dog or The Lotus Pose and live in Saudi, the exciting news is Alo Yoga is now available. The premium brand’s vibrant, high-quality clothing, worn by celebrities like Kendall and Kylie Jenner, Jennifer Lawrence and Rosie Huntington-Whiteley, is also just right for those simply seeking everyday comfy, functional and fashionable “studio-to-street” activewear.
In partnership with Fawaz Abdulaziz Alhokair Co., known as Alhokair, the renowned LA-based global yoga and athleisure label’s first international store is opening in Riyadh’s Kingdom Centre, with more expected to follow. Customers will also have the option of buying clothing and accessories from the brand that was recently named on Fast Company’s prestigious annual list of the world’s most innovative companies through e-commerce channels.
“Triggered in part by the pandemic, Saudi customers have in the last year or so become increasingly health and fitness focused and have begun incorporating exercise routines into their daily lives. In keeping with this trend, we have seen strong growth in customers choosing to shop for exclusive sports and athleisurewear brands from around the world, in stores and online,” Marwan Moukarzel, CEO of Alhokair, said.
The head of the company with a strategy to offer Saudi customers an enriching, unique and omnichannel retail experience added they are keen to deal with these changes in customer preferences. He said Alhokair is concentrating on diversifying their products and offering customers a true omnichannel retail experience, which they believe is the future.
"By joining our family of brands, Alo Yoga with a young, always-on-the-go following, can expect to rapidly expand its presence in the Kingdom, and eventually across the region." he said.
The partnership is aligned with Alhokair’s goal of spreading a healthy and active lifestyle in Saudi and supporting a community in which holistic practices such as yoga are becoming a way of life. Meanwhile Alo Yoga, has a mission to bring yoga to the world, extend health, wellness and mindfulness, as well as build and give back to community through CSR effort. The brand that launched in 2007 is also eco-aware and has been W.R.A.P. certified in a humane and sweat-shop-free environment since day one.