Brands Inc., parent company of Twin Peaks Restaurant and 16 other restaurant concepts, announced a 24-store franchise development agreement with Operadora 2 Montes to bring its rugged lodge atmosphere to more communities throughout Mexico.
The leading sports bar’s scratch-made food, 29-degree beer, and sports and scenic views will provide an environment that Mexican sports fans have never experienced before. The development plan will bring Twin Peaks to every corner of Mexico and will result in 32 franchised lodges in total. Twin Peaks will begin in Mexico City and surrounding areas, starting with two locations in development that pre-date the Operadora 2 Montes agreements opening in January and May of next year.
“Twin Peaks is taking over Mexico,” said Twin Peaks CEO Joe Hummel. “We’ve sold out our franchising opportunities in the entire country and we couldn’t be happier to bring the passionate fans of Mexico a one-of-a-kind sports watching experience. This agreement is one of the larger deals we have executed. It’s an exciting time for our brand.”
Twin Peaks will offer Mexico more than just traditional draft beer and bar food. In addition to the wide selection of national and local draft favorites, the robust beverage menu has something for everyone, whether it’s a rare bourbon or tequila poured over a crystal-clear ice ball or a hand-crafted cocktail. Plus, the made-from-scratch kitchen is bursting with flavors with items such as hand-smashed burgers seared to order, beer-battered chicken tenders, in-house smoked favorites and gameday shareables for the whole crew.
“We’re excited to introduce the Twin Peaks experience to sports fans across the country,” said President of Operadora 2 Montes Rodolfo Garcia. “After seeing the success of the current locations in Mexico, we knew the rest of the country was ready for Twin Peaks’ ‘Lodge Mantality.’ Throughout Mexico, guests will be blown away by the fun atmosphere and quality food and drinks that Twin Peaks provides and we can’t wait to get the ball rolling on this 10-year plan.”
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises over 2,300 units worldwide.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks now has 86 locations in the US and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business surrounded by scenic views and the latest in high-definition TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared to order burgers to its in-house smoked brisket, pork and wings, guests can expect menu items capable of satisfying every appetite.