Little Caesars Pizza (US) Continues Global Growth

Little Caesars Pizza, the third largest pizza chain in the world1, is continuing its international expansion with its first restaurants in Russia. The global brand, which currently operates in 27 countries and territories, will celebrate the opening for its first two stores in Moscow this month, which are owned and operated by local franchisee AVE Pizza. The first two restaurants in Moscow are located in Novokuzneckaya and Brateevo neighborhoods.

“Little Caesars is a family-owned company with more than 60 years of experience in the global pizza market and we are very excited to have the opportunity to bring our high quality, great tasting pizza to families in Moscow,” said Paula Vissing, Chief Operating Officer for Little Caesar Enterprises, Inc. “Russia is an extremely important new market for us and we expect to open more than 50 new stores over the next several years.”

Little Caesars Pizza’s signature HOT-N-READY® model gives customers the easy and quick option to simply stop in and carry out a selection of freshly made pizzas and side items without waiting or ordering ahead. In addition to convenience, Little Caesars Pizza is known for its affordability, and was named the “Best Value in America” for 14 consecutive years2.

“HOT-N-READY is a completely unique concept and the model provides customers a delicious, high quality pizza at an everyday affordable price. Customers will be able to get a fresh, ready-to-eat pizza all day, every day starting at just 299 Rubles,” added Vissing.

The menu in Moscow features several HOT-N-READY large pizzas starting at only 299?, including Pepperoni and Cheese. Other delicious offerings include the signature Detroit-style Deep Dish (from 299?); the 4-N-1 pizza (475?), which has four unique topping combinations on a single pizza; a BBQ chicken pizza and many others. Chicken wings (275?) and Little Caesars signature Crazy Bread (170?) are also available. All pizzas on the menu are large, 30cm.

“We are very excited to start operations in Moscow,” says Bogdan Lomako, General Manager for AVE Pizza, the Moscow franchisee. “We are looking forward to serving this community and providing them HOT-N-READY pizza, as well as providing hundreds of new job opportunities in the market.”

Over the past few years, Little Caesars Pizza has grown its international presence with restaurants in Latin America, Europe, the Middle East, Canada, the Caribbean and Asia Pacific, opening restaurants in Colombia, Spain and Barbados. Little Caesars has ambitious plans to continue expanding the brand in Russia and around the world and is actively seeking franchisees interested in joining this world-renowned brand. In addition to Russia, Little Caesars will open its first restaurants in several new markets this year including Portugal, Ecuador, and the United Kingdom.

“The pizza industry in Russia is estimated to have one of the highest growth rates in the region and we are thrilled to grow with AVE Pizza in Moscow,” shared Jeremy Vitaro, Chief Development Officer for Little Caesars Enterprises, Inc. “Additionally, we are currently seeking additional franchisees who are interested in entering into an area developer agreement in other territories including St. Petersburg and Nizhny Novgorod.”

ABOUT LITTLE CAESARS

Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, Little Caesars is the third largest pizza chain in the world, with stores in each of the 50 U.S. states and 27 countries and territories.

Known for its HOT-N-READY® pizza and famed Crazy Bread, Little Caesars has been named "Best Value in America" for the past 14 years (based on nationwide survey of national quick service restaurant customers conducted by Sandelman & Associates - 2007-2020 entitled "Highest Rated Chain – Value for the Money"). Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with more than 60 years of experience in the $132 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.