Little Caesars (US) Announces Major Global Expansion

Detroit-based pizza giant Little Caesars expects to continue the growth it experienced in 2021 by adding to its lineup of stores in 27 countries during 2022.In turn, company officials state they intend to continue domestic growth by adding more multi-unit and single unit franchisees as well as offering special incentives for military veterans and first responders.

Moving forward, Little Caesars is pursuing domestic franchise candidates in the following markets:

New England
New York City
Minneapolis
Denver
Pacific Northwest

Around the world, the company has grown its international presence over the past few years in Latin America, Europe, the Middle East, Canada, the Caribbean, and Asia Pacific, most recently opening restaurants in Russia, Colombia, Spain, and Barbados. The brand currently is seeking multi-unit developers in:

Brazil
France
Malaysia
Netherlands
Philippines
United Arab Emirates

“Little Caesars has ambitious plans to continue expanding globally and is actively seeking franchisees interested in joining our world-renowned brand,” says Jeremy Vitaro, chief development officer at Little Caesars. “In the U.S., we’ve developed tailored incentives to assist franchisees in lowering startup costs and further penetrating markets, like the Northeast.

“From an international standpoint, we just opened our first restaurants in Russia and are in the process of opening several other new markets this year, including Ecuador and the United Kingdom.”

To fuel the brand’s future growth, Little Caesars expanded its development team over the last 18 months. For example, Vitaro joined the company in April 2021, bringing decades of franchise development experience.

The company also hired Craig Sherwood as vice president of U.S. development, Marc DaSilva as vice president of international development, and Basil Kazepis as vice president of real estate and construction.

In addition, Little Caesars offers a convenience-driven business model and advanced digital technology to provide added support to franchise owners worldwide.

“The Little Caesars business model resonates with potential franchisees now more than ever following the popularity of our convenience-driven system throughout the pandemic,” says Vitaro. “We saw a significant increase in Pizza Portal pickup and delivery usage during 2020 and 2021, and those ordering options remain a top choice for our customers today.”