Chuck E. Cheese (US) Signs Franchise Agreement for Dominican Republic

Chuck E. Cheese has inked a development agreement in the Dominican Republic. The expansion comes after years of success in the Honduras and El Salvadoran markets by existing franchise partner Entertenimiento Y Diversiones SA De CV, owned by Leo Castellon, according to a press release.

Castellon operates three locations in Honduras and one in El Salvador.

"El Salvadorians have welcomed us warmly and we are confident we will see the same reaction for bringing the world's No. 1 family entertainment brand to the Dominican Republic," Castellon said in the release.

The development agreement builds upon the brand's international expansion in 2021, which brought in agreements from new franchise partners across the globe, including: Qatar; Romania; Kuwait; Surname and Guyana.

In addition, in 2021, the brand successfully expanded its presence with seven store openings in markets including Chile, Peru, Saudi Arabia, El Salvador and Bahrain.

"Seeing growth and demand for Chuck E. Cheese shows the resilience of our brand and speaks to the success that we've been able to bring internationally over the last few years with our existing franchise partners. With several new partners joining our franchise system, they've recognized the same advantages in launching the brand within each of their countries," Arun Barnes, COO and SVP of international development for CEC Entertainment, said in the release.

Parent company CEC Entertainment operates nearly 600 Chuck E. Cheese entertainment centers and 120 Peter Piper Pizza venues with locations in 47 states and 17 foreign countries and territories.