Keller Williams expands to Saudi Arabia, awards master franchise

Keller Williams expands to Saudi Arabia, awards master franchise

12 Apr 2022 - RIYADH: As a part of its Asian expansion strategy, Keller Williams, a large real estate technology franchise, has awarded a new master franchise in Saudi Arabia.

With this new addition, Keller Williams will have 11 master franchises in Asia with over 1,400 agents.

The company has also appointed Muhanad Awad, founder and chairman of Jasmine Real Estate Development and Management as its “regional operating principal” in Saudi Arabia.

“A 30-year real estate veteran, Awad and his core team are well-positioned to explore untapped business opportunities in Saudi Arabia while leveraging our world-class training, technology, and culture to fuel a truly powerful real estate experience,” said William E. Soteroff, president of Keller Williams Worldwide. Keller Williams Saudi Arabia is expected to open its first market center in the second quarter of 2022.

Awad said that Keller Williams SA wants to become the most dominant real estate player in the region by 2025.

Realty Business