Veda and Lavoya Restaurants sign Joe & The Juice franchise agreement
13 Apr 2022 - Lavoya, the new trendsetting premium restaurant operator based in the UAE, ties up with global concept chain, Joe & The Juice, with plans to roll out 10 new locations in the GCC over the next two years, 50 in next 10 years
Considered as one of the most growing F&B franchises in the world, Joe & The Juice grew from a Copenhagen hip café to a global brand operating in more than 300 locations across 16 countries including New York, Reykjavík, London and now Dubai
Partnership aimed at younger, trendier, health-conscious customers who focus on experiences and food
Franchise will focus on technology, creativity, and innovation to form a winning partnership among select dynamic customer base
The first three branches due to open this summer in Dubai will be located at Mall of the Emirates, Dubai Design District and Galleria Mall, Barsha Dubai, UAE: Veda Inc and its subsidiary, Lavoya, have signed a franchise agreement with the up and coming international brand Joe & The Juice, a Danish chain which is health conscious, edgy and becoming the go-to outlet of choice for a younger, trendier customer base who like to focus on experiences and food. The agreement will drive the opening of 10 stores in the next two years. Lavoya is a contemporary brand established with the purpose of significantly transforming dining experiences, including introducing new and experiential casual dining concepts to reshape the F&B industry in the GCC.
The franchise agreement announces the arrival of Lavoya and Joe & The Juice into the Dubai market, boosting their reputation. It is the perfect fit for Dubai with its cosmopolitan population, healthy lifestyle and increasing focus on sustainability among the dynamic, younger generation. The engagement with customers will be upbeat and energetic.