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Set Your World On Fire

FIRE FIT was founded in September 2015 with the aim to help people ignite and fuel their inner motivation to lead a rich, full life inspired by fitness. Today, FIRE FIT enjoys a leadership position in the premium boutique segment, delivering some of the most popular fitness class experiences in the market today including the proprietary BARRE, FORCE, REVOLUTION, RIDE, STRIDE, and STRIKE.

FIRE Fit Business Proposition:

  • Variety of Licensing Options
  • Fast ROI: Low complexity, low operational expenditure
  • Unparalleled support for greater speed to market
  • Widest collection of studio concepts under one brand

About FIRE Fitness:

Country of Origin: Malaysia Year Founded: 2015 Date Franchising Commenced: 2020
Clubs in Operation: 26

Established in Malaysia in 2015 by several fitness industry veterans – husband and wife duo Dave Nuku and Tracy Minnoch-Nuku, and Rich Hutson – FIRE FIT enjoys a leadership position in the premium boutique segment in Malaysia, delivering some of the most popular boutique fitness class experiences in the market today. There are currently eight FIRE FIT studios in Malaysia, delivering virtual and physical proprietary classes such as BARRE, FORCE, REVOLUTION, RIDE, STRIDE, and STRIKE.

FIRE Fit Currently Operates in these Countries:

Abu Dhabi Australia Malaysia

FIRE Fit Video:

FIRE Fit Income Streams:

  • Revenue from Membership Fees
  • Revenue from Personal Training
  • Revenue from License Fees (For Master License Markets)
  • Revenue from Royalty Fees (For Master License Markets)

FIRE Fit Training & Support:

EW has offices in multiple countries and has significant experience in opening and operating fitness brands in new markets. FIRE FIT licensees will receive comprehensive training on all elements of the launch and operation of the business using FIRE FIT's unique training platform and educational resources. Additionally, EW will provide pre-operating, opening, and ongoing support to licensees.

Type of Licenses Offered by FIRE Fit Internationally:

  • Master License Opportunities
  • Area Development License Opportunities
  • Multi-Unit Development Opportunities

FIRE Fit International Licensee Profile:

An ideal FIRE FIT licensee should have a passion for the fitness industry, have experience, and want to be actively involved in the business and FIRE FIT is ideally suited for licensees wanting to be highly involved in the operation of the business.

FIRE Fit Licensing Opportunities Available in these Countries:

Australia Bahrain Cambodia India Indonesia
Kuwait Malaysia Myanmar New Zealand Philippines
Qatar Saudi Arabia Singapore Thailand UAE
Vietnam Asia Pacific Middle East Worldwide

Fire Fit Brand Manager: Troy Franklin -

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