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FIRE Fitness

SKU Hottest Premium Fitness
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Set Your World On Fire

FIRE Fitness was founded in September 2015 with the aim to help people ignite and fuel their inner motivation to lead a rich, full life inspired by fitness. Today, FIRE Fitness enjoys a leadership position in the premium boutique segment, delivering some of the most popular fitness class experiences in the market today including the proprietary BARRE, FORCE, REV, RIDE, STRIDE, and STRIKE.

FIRE Fitness Business Proposition:

  • Variety of Licensing Options
  • Fast ROI: Low complexity, low operational expenditure
  • Unparalleled support for greater speed to market
  • Widest collection of studio concepts under one brand

About FIRE Fitness:

Country of Origin: Malaysia Year Founded: 2015 Date Franchising Commenced: 2020
Clubs in Operation: 4

Established in Malaysia in 2015 by three fitness industry veterans – husband and wife duo Dave Nuku and Tracy Minnoch-Nuku, and Rich Hutson – FIRE Fitness enjoys a leadership position in the premium sector of the Malaysia boutique space by delivering fitness experiences like no other. There are currently four FIRE Fitness clubs (or Fire-stations as we like to say), operating in Malaysia, delivering virtual and physical proprietary classes.

FIRE Fitness Currently Operates in these Countries:


FIRE Fitness Video:

FIRE Fitness Income Streams:

  • Revenue from Membership Fees
  • Revenue from Personal Training
  • Revenue from License Fees (For Master License Markets)
  • Revenue from Royalty Fees (For Master License Markets)

FIRE Fitness Training & Support:

EW has offices in multiple countries and has significant experience in opening and operating fitness brands in new markets. FIRE Fitness licensees will receive comprehensive training on all elements of the launch and operation of the business using FIRE Fitness's unique training platform and educational resources. Additionally, EW will provide pre-operating, opening, and ongoing support to licensees. Rich Hutson, FIRE Fitness's Co-founder, has 30 years experience in the fitness industry and will be leading the training to support all FIRE Fitness licensees.

Type of Licenses Offered by FIRE Fitness Internationally:

  • Master License Opportunities
  • Area Development License Opportunities
  • Multi-Unit Development Opportunities

FIRE Fitness International Licensee Profile:

An ideal FIRE Fitness licensee should have a passion for the fitness industry, have experience, and want to be actively involved in the business and FIRE Fitness is ideally suited for licensees wanting to be highly involved in the operation of the business.

FIRE Fitness Licensing Opportunities Available in these Countries:

Australia Bahrain Cambodia India Indonesia
Kuwait Malaysia Myanmar New Zealand Philippines
Qatar Saudi Arabia Singapore Thailand UAE
Vietnam Asia Pacific Middle East Worldwide

Fire Fitness Brand Manager: Troy Franklin -

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