World Franchise Centre
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Mary Brown's Chicken
Country of Origin: Canada
Brand Manager: Martin Hancock
Mary Brown’s Chicken is Canada’s largest and fastest growing chicken QSR serving Fresh from ScratchTM fried chicken that are handcrafted in each store for delicious taste and premium quality - and then served with genuine hospitality. It is this authentic experience with crave-able food that keeps our customers coming back time and again!
Unique Business Proposition
- A delicious “secret” recipe for southern fried chicken served with genuine Canadian “East-Coast” hospitality.
- Made Fresh from ScratchTM approach: food is prepared in small batches, marinated, breaded and hand cut using methodologies that have been honed for 50 years
- Proprietary cooking technology that produces mouthwatering results competitors can’t match
Real Results
Mary Brown’s results speak for themselves:
- 17 Consecutive Years of Same Store Sales Growth
- Canadian Franchise Association’s Franchisees' Choice Award 12 straight years
- Canada's Best Managed Companies, Gold Level, 2019-2022
- Voted #1 ‘Best Canadian Fast-Food Chain’
- Big Mary® named Canada’s Best Chicken Sandwich
- Canada’s Best Chicken Restaurant
Proven in Canada, the brand is geared to replicate these outstanding results on a global scale.
About Mary Brown's Chicken & Taters
Store Models
From research to location selection, through design and guiding construction, Mary Brown’s experienced leasing ad construction teams provide support throughout the site selection and construction process.
Adaptable formats to work in a variety of location sizes and characteristics including drive through, free standing, in line and nontraditional locations such as transport hubs, universities, and stadiums.
-Flagship Store: 2,200-3,200 sq. ft./200-300 sq. metres
-Full Store: 1,700-3,200 sq. ft./160-300 sq. metres
-Express Model: 800-1,200 sq. ft./75-110 sq. metres
Menu
The menu is a testament to Mary Brown’s obsession with doing things right. Beyond great taste, you can see the quality. Everything is a little plumper, juicier and of course, crave-able. The chicken and Taters (potato wedges) are handcrafted in each store for delicious taste and premium quality. The menu includes bone-in Chicken, Taters, Big Mary® Sandwich, Chicken Pop-Ins™ and much more! No wonder the tag line is “Crave Delicious” ™
Quality
In an industry dominated by 'rushed' and 'pre-fabricated' food, Mary Brown's is set apart by a Made Fresh from ScratchTM approach. Preparing food fresh daily in each store from locally farmed chicken and potatoes is the key to the amazing taste of Mary Brown's menu.
Premium quality is intrinsic to Mary Brown's approach. The food is prepared in small batches, marinated, breaded and hand cut using methodologies that have been honed for 50 years. Cooking is done in Mary Brown's proprietary cookers - unique, exclusive technology that uses heat rather than pressure to seal in flavour and ensure a light, golden, delicious result every time.
Technology
Mary Brown's leverages the latest technology to optimize sales/profitability and Guest satisfaction. These include:
Digital Guest Satisfaction System. Our state-of-the art online feedback system provides insights into Guest satisfaction and store performance on key attributes.
Digital Operations Evaluation System. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis.
Point-of-Sale Systems. This comprehensive system integrates inventory and labour scheduling, generating instant profit and loss reports as well as enabling digital mobile and loyalty programs currently in development.
Training & Support:
At Mary Brown’s, continuous learning is core to our culture and is a key driver of our success. Mary Brown’s delivers a world-class training program where our new partners and their team gain hands-on experience in running every aspect of a live Mary Brown’s restaurant.
In addition to in-store training, partners and their teams complete a comprehensive online multi-media training program through our best-in-class training portal, LearnMB. Through this platform, partners can monitor their team’s progress and performance on
each section of the digital training.
Training specifics include:
- Learn MB: a 24/7 online training portal for Franchisees and staff
- Minimum 3 weeks practical training in Canada (or existing MB market)
- Training and support prior to and after a store’s grand opening
- Ongoing coaching and follow up training as needed
- Train the Trainer’ on all aspects of building, launching and operating multiple MB units
Investor Profile
- Proven multi-unit or multi-brand restaurant operator
- Existing restaurant infrastructure
- Strong regional / local market knowledge
- Net worth and liquidity to fund multi-unit launch
Available Locations
- Middle East
- Africa
- Europe
Operational Locations
- Canada (200+, 50+ signed and under development)
- 2022 openings in Pakistan, Egypt, Jamaica
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