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Sweet Factory

SKU Pick 'n' Mix Confectionery
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Product Details

Country of Origin: United Arab Emirates

Brand Manager: Kit Brinkley

Founded in 1986, with our first shop in UK, Sweet Factory is the world's leading Pick 'n' Mix confectionery brand. We combine fun and excitement with colorful confectionery products displayed in specially designed units or shops.


Unique Business Proposition

  • World's leading brand for Pick 'n' Mix sweets
  • One price for all sweets, self-service "mix, weigh, pay"
  • Immediate recognition for being part of a successful brand
  • Both concession and inline shop options in shopping malls, airports, train stations, high end suburban strip centers, college campuses and universities and urban or downtown outlets
  • Initial investment can be very low for concession/kiosk outlets
  • Impulse buy, wide customer base from all ages
  • Fun, colorful high quality products displayed in durable equipment
  • Halal certified products for countries that require it
  • Flexibility for franchisees in determining their own product selection and range according to their markets
  • Over 100 sweets to choose from
  • Easy to operate, minimal retail experience required

About Sweet Factory

Founded in 1986, with the first shop in UK, Sweet Factory is the world's leading Pick 'n' Mix confectionery brand. Sweet Factory combines fun and excitement with colorful confectionary with a "mix, weigh, pay" concept where all products retail at the same price.

Sweet and sour jellies, marshmallows, fudge, coated fruits and nuts, chocolate treats, hard candy and gift items are some of the items displayed attractively and conveniently in specially designed bins. From old favorites and traditional products to new taste sensations Franchisees have the flexibility to determine their own product range from preapproved suppliers according to their local market needs. With some vegetarian products most sweets contain natural colorings and flavors.

Sweet Factory is truly a global brand. Its worldwide success is attributed to good business sense, careful planning and attention to detail in all aspects. Quality products, fun and attractive outlets, superior customer service sets Sweet Factory apart from its competitors.

The Sweet Factory at present has Franchisees in many countries around the world whom have achieved success utilizing the designs, intellectual property, manuals and training provided by Sweet Factory Franchising. This is an excellent Franchise opportunity for investors seeking a business with limited risk, affordable investment, appealing products and high returns. With the support of its Franchisees Sweet Factory is committed to maintaining its leadership as the world's leading retailer of Pick 'n' Mix sweets.

Sweet Factory with a strong quick to respond philosophy offers full training and support for Franchisees across all facets of initializing and operating a franchise

  • Assistance in financial planning, sales and marketing support
  • Assistance in site selection
  • Development, design and layout support for different retail environments from kiosks to inline shops
  • Initial onsite training, operating manuals, staff handouts
  • Ongoing business consultation, marketing support, review and performance analysis
  • Assistance
  • in product procurement
  • Annual consultation visits and operational support
  • Innovative, targeted local and regional marketing plans
  • Assistance in website setup, local language integration, brand development and social media reach

Investor Profile

  • Passion for building and maintaining the Sweet Factory brand and concept
  • Commitment to creating a fun experience in each and every location
  • Well capitalized food or retail operator
  • Organizational structure with warehouse and support services is an added advantage
  • Knowledge of local business practices


Available Locations

  • Europe
  • Eastern Europe
  • Latin America
  • Middle East
  • Africa

Operational Locations

  • UAE
  • Japan
  • Canada
  • USA
  • Iraq
  • Azerbaijan
  • Pakistan
  • Jordan
  • Lebanon
  • Kuwait
  • Qatar
  • Oman
  • Ireland



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