easyGym

SKU Budget Full Service Gym
$0.00
In stock
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Product Details

Country of Origin: UK

Brand Manager: Martin Hancock

Innovative 24/7 low-cost gyms from a global brand


Unique Business Proposition

  • Potential for rapid expansion with a proven, low-cost model in a very attractive and fast-growing sector
  • Leverage the power of a global brand
  • Attract high-potential franchisees
  • Low-staff model
  • Preferred rates with global suppliers
  • Build a sustainable portfolio
  • Improve your community's health and wellness
  • Resilient in different market conditions
  • Access to PACK45, a unique class-based functional training system
  • Technology-led to build automation, efficiencies and insights across operations, marketing and finance
  • Simple model with low overheads and multiple revenue streams

About easyGym

easyGym provides access to low-cost, high-quality gyms, 24/7.

An instantly recognisable brand, easyGym offers franchisees:

  • its proven model
  • tested processes and
  • technology-led global systems
easyGym's proprietary developed functional training system, PACK45, offers an exciting opportunity to reach new consumer segments, drive retention and generate additional revenue.

easyGym is a pioneer of the proven low-cost, big-box model. Formed in 2009, the company brings affordable, 24/7 gyms to the world.

easyGym's distinct orange brand is positive and energetic. It is instantly recognisable as a high-quality European brand both within the 33 European countries where easyJet flies and beyond.

easyGym is an innovator. It was one of the first low-cost operators to offer open plan, 24/7 gyms that use technologies such as biometric access.

Inn 2014, the company introduced PACK45, a class-based system designed to educate, engage and motivate mass market gym goers. PACK45 has proved to be a powerful retention tool especially among the motivated, upwardly mobile 20-45 age group.

Such innovation offers significant growth potential especially in markets with growing-middle class youth segments, eager to get fit. In Asia, Africa and the Middle-East, where gym membership penetration can be less than 5%, easyGym believes it's proven big box low-cost model, with PACK45 will succeed.

To support master franchisees easyGym continues to innovate its marketing, operational and finance systems to offer a global "business-in-a-box". This strategy delivers standardised processes, automation and insights using globally recognised cloud-based technology platforms.

easyGym's expansion will be rapid. Today, the company has +60 sites in its current pipeline and +250 already committed to development in 5 countries over the next 5 years.

Training & Support:

easyGym franchisees benefit from ongoing training and support across their journey. This includes:
  • easyGym values, culture and ethos
  • Systems and operational onboarding
  • Property selection support
  • Gym design, layout and equipment selection
  • Pre-sales and marketing guidance, tools and materials
  • Customer service standards and best practice
  • Financing options assessment and support
Online training videos and PACK45 ® certification are also available for continuous learning.

Investor Profile

An ideal country master or regional franchisee candidate will have proven professional experience which can be transferred into business ownership.

Master and regional franchisees must set-up their own limited company and have the initial investment to open at least one easyGym box.

They must also be a good fit with easyGym's culture. Belief and alignment with the company's values of respect, frugality and an entrepreneurial spirit, will contribute to a positive and motivating member experience.

To have the best chance of success, master and regional franchisees must adhere strictly to easyGym's proven model, systems and standards.

They will be expected to own and run sites with positive cash-flow and be required to understand the legal and cultural conditions in a territory, build a network and establish contacts with local financial institutions.

Available Locations

  • Saudi Arabia
  • Ireland
  • Canada
  • Europe
  • MENA
  • Singapore
  • Malaysia

Operational Locations

  • France (11)
  • UK (5)
  • Kenya (1)
  • India


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