With 145 locations, Mary Brown’s is the largest Canadian quick serve chicken restaurant. Serving mouth watering ‘crave-able’ chicken, Mary Brown’s leverages the latest technology to optimize sales/profitability and guest satisfaction.
Unique Business Proposition
Two distinct strengths: a delicious recipe for southern fried chicken and the genuine hospitality of Newfoundlanders
The food is prepared in small batches, marinated, breaded and hand cut using methodologies that have been honed for 50 years
Made Fresh from ScratchTM approach
Mary Brown’s leverages the latest technology to optimize sales/profitability and Guest satisfaction.
About Mary Brown’s Chicken & Taters
Mary Brown’s Chicken & Taters originated in the province of Newfoundland & Labrador, Canada, in 1969. From the beginning, the brand possessed two distinct strengths: a delicious recipe for southern fried chicken and the genuine hospitality of Newfoundlanders. 50 years later, these pillars remain the foundation of Mary Brown’s success.
The brand has expanded exponentially since 2007 when it was purchased by Gregory Roberts, a Newfoundland-born entrepreneur. Under Roberts’ leadership, Mary Brown’s more than doubled in store locations since 2007, making it one of Canada’s fastest-growing franchises.
Today, Mary Brown’s has more than 145 locations and is the largest Canadian quick serve chicken restaurant. Projected growth is to reach 200 locations by 2020 in the Canadian market alone.
Mary Brown’s menu is centered on chicken – golden, crispy, juicy and ‘crave-able’ – paired with tasty potato wedges called Taters. Core menu options include Signature Chicken & Taters, Big Mary® Chicken Sandwich, Chicken Wraps, Poutines, Chicken Pop-Ins™, Salads and Desserts. Vegetarian and other flavour options are available in select areas.
Premium quality is intrinsic to Mary Brown’s approach. The food is prepared in small batches, marinated, breaded and hand cut using methodologies that have been honed for 50 years. Cooking is done in Mary Brown’s proprietary cookers – unique, exclusive technology that uses heat rather than pressure to seal in flavour and ensure a light, golden, delicious result every time.
In an industry dominated by ‘rushed’ and ‘pre-fabricated’ food, Mary Brown’s is set apart by a Made Fresh from ScratchTM approach. Preparing food fresh daily in each store from locally farmed chicken and potatoes is the key to the amazing taste of Mary Brown’s menu.
Mary Brown’s leverages the latest technology to optimize sales/profitability and Guest satisfaction. These include:
Digital Guest Satisfaction System. Our state-of-the art online feedback system provides insights into Guest satisfaction and store performance on key attributes.
Digital Operations Evaluation System. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis.
Point-of-Sale Systems. This comprehensive system integrates inventory and labour scheduling, generating instant profit and loss reports as well as enabling digital mobile and loyalty programs currently in development.
Training & Support:
A skilled and passionate support team provides leadership across all key functional areas including Real Estate, Construction & Development, Supply Chain, Marketing, Operations, Training and Financing. Regional operations directors drive business results at the local level, providing strategic and tactical guidance to ensure success.