CHARANGA is a well-established kids’ fashion franchise from Spain since 1991 successfully operating in Europe, Middle East and other regions. The company’s trademarks Charanga Kids and TopTop Kids are colorful and fashionable with coordinated outfits, which make dressing children in style easy and fun!
Unique Business Proposition
Innovative business model
Guaranteed margin during the whole trading year
Merchandise on consignment with automatic replenishments (check the availability per market)
Over 30 years of experience in kids fashion retail
Around 1,200 references per year
Different lines including sportswear, casual and formal lines, from Newborn (0 months) up to Junior (14 years)
Charanga was set up in 1991, based on a project to provide quality clothes with an exclusive design and a vertical distribution, as well as a brand philosophy with a clear orientation towards the shop concept. Thanks to these key points it quickly became one of the leading children’s fashion brands in Spain, and a pioneer in operating through the franchising system.
Training & Support
Support in the selection of the premises
Customized feasibility study for each new store
Integral design of the store
Training of the Brand Manager and VM Manager at the headquarters
Management of the merchandise transport, both initial as well as replenishments (consult conditions for your market)
Opening support: participation from our visual merchandising team, digital marketing pack
Continued digital marketing support and advice in the development of the marketing strategy and campaigns.
Continued commercial monitoring and visual merchandising follow-up, operations manual, analysis of shop management indicators
We are interested in expanding our brand through the franchising system and store-in-store concepts, looking for companies with retail experience implementing new brands in their local markets and which have a portfolio of international brands.