Swensen’s

Happiness Never Melted

Swensen’s, Thailand’s largest premium ice cream brand, is a beloved ice cream parlor established in San Francisco in 1948. Swensen’s offers a wide variety of famous signature sundaes accompanied with other lines of exciting well-crafted products with an innovative range of inspiring novelty products to fit with customer’s choices and various occasions.

Swensen’s Business Proposition:

• We have been responsible for the development and success of Swensen’s in Thailand for the past 35 years.
• We have supported the evolution of the Swensen’s brand over the past two decades and we are the largest owner and operator of Swensen’s Ice Cream parlors worldwide.
• We provide consumers all over Asia with an experience no other ice cream brand can provide.

About the Swensen’s:

In 1986, Minor Food took on the franchise for Swensen’s, the beloved ice cream parlor established in San Francisco in 1948 and developed it into Thailand’s largest premium ice cream brand. Under Minor Food’s direction, the Swensen’s brand has evolved from simple scoops to a variety of sundaes, and today it provides consumers all over Asia with an ice cream experience no other brand can provide. Minor Food acquired the Master Franchise rights to 32 countries across the Middle East and Asia, with the first launch of the international franchise in 2004.

Having owned, operated, and franchised hundreds of quick serve and fast casual restaurant brand for more than 35 years, Minor has developed easy-to-use franchise operating systems that support the growth and development of the Swensen’s brand and ultimately the success of its franchisees.

Swensen’s is operated out of Thailand under Minor International, which is a multinational company based in Bangkok, Thailand. The three core businesses of Minor are hotels, restaurants and lifestyle brands distribution, operating over 2370+ Restaurant Outlets, 530+ Hotels.

Swensen’s Currently Operates in these Countries:

Swensen’s Video:

Swensen’s Income Streams:

• Dine-in Business
• Takeaway Business
• Delivery Business

Swensen’s Training & Support:

We know what it takes to help the new franchisees to find what lies at the heart of our brand and foundation to continue building it. Our own Swensen’s proprietary technologies and training programs are applied worldwide to support the quality, consistency, and success of the restaurants. From business planning and site selection to equipment sourcing and training to marketing and operating.

Type of Franchises Offered by Swensen’s Internationally:

• Master Franchise Opportunities
• Area Development Franchise Opportunities
• Multi-Unit Franchise Opportunities

Swensen’s International Franchisee Profile:

Must be a company or business owner with strong experience in the food business and have the vision to build a dedicated management team for the Swensen’s business. More than $US one million in start-up capital, or enough to expand five locations in the first year of the contract.

Swensen’s Franchise Opportunities Available in these Countries:

Swensen’s Brand Manager: Troy Franklin – troy@worldfranchiseassociates.com