MO is one of the leading Family fashion brands in Portugal that is owned by Sonae Group. This is an accessible retail brand inspired in today’s women and their family, providing apparel, footwear, accessories and more, all tailored to woman, man, teen and kids’ needs, at great prices.
Unique Business Proposition
Franchising: stand alone stores
Wholesale: department stores
Category Management: Hypermarket textile areas
MO is a brand inspired in today’s women and their family, providing apparel, footwear, accessories and more, all tailored to woman, man, teen and kids’ needs, at great prices.
MO’s success is built upon 20 years of experience in the market. MO was born with the goal of making the aspirational side of fashion, accessible to all: to all kinds of incomes, to all kinds of families, to all kinds of people.
How to dress is more than an act of everyday need, it’s an act of self-awareness, a pleasure.
It’s being part of a harmony of personality, colors, patterns, and sizes. We all deserve such pleasure.
MO works every day to convert such aspirational need of looking good and trendy into something we can all afford. We are FASHION FOR REAL, the affordable aspirational. MO franchising system offers support in all aspects relating to product, marketing and franchise management, ensuring:
New product arrivals to the stores every month.
Supplying according to market’s needs and your own feedback, to avoid unnecessary inventory costs.
Store layout designed to maximize sales performance and fully express the power of MO brand.
Training of your sales and management team.
Periodic visits by product and merchandise professionals to leverage continuous improvements.
Day to day support in the running of your stores, from communication to pricing and promotional policies.
Financial stability and capacity to expand
Proven track record in successfully operating retail brands and outlets
Very good understanding of local target market
Dedicated and experienced team to manage the brand