SKU Latest Trends Ladies Fashion
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Product Details

Country of Origin: Switzerland

Brand Manager: Yuliya Bilous

TALLY WEiJL is a leading international fashion label which designs, produces and sells sexy fashion for young women and girls in its own stores. The company today is represented worldwide in 31 countries with over 750 stores.

Unique Business Proposition

  • Our collection are created by constantly analyzing the market and reacting quickly to trends
  • We are customer focused and react quickly to customer needs
  • The Retail turnover per square meter for Tally Weijl stores exceeds the retail average
  • Stock turnover is 8 to 15 times per annum
  • Our stores are located in strategic locations with the highest footfall
  • We focus on clear visual arrangements in terms of POS and visual merchandising


TALLY WEiJL is a leading international fashion label which designs, produces and sells sexy fashion for young women and girls in its own stores.

TALLY WEiJL was founded in 1984 by Tally Elfassi-Weijl and Beat Grüring at Lohn in the Canton of Solothurn (Switzerland). The company today is represented worldwide in 31 countries with over 760 stores and employs more than 2,800 staff.

In 2011, TALLY WEiJL generated external sales of 515 million euros. The headquarters of TALLY WEiJL, its Service and Support Center, is based in Basel (Switzerland) and the TALLY WEiJL Design Studio in the centre of Paris (France).

Our customers are confident, feminine, trend-conscious women that desire figure-conscious styling. They love to turn heads, flirt and always to be the center of attention.

Our collections are totally sexy, irresistible and very seductive. Our design team and trend scouts are always catching the latest trends around the globe in the fashion capitals of the world like New York, London, Berlin, Tokyo and Paris.

We produce a complete range of accessories and shoes which complement our totally sexy outfits.


THE BEGINNING – All began in 1984 when Tally Elfassi-Weijl created her first fashion designs to bridge the waiting time for the Hotel School in Lausanne. In a small garage in the Swiss municipality of Lohn (Canton of Solothurn), she designed twelve collections per year while studying. Together with Beat Grüring, the company founders – still in their own car at the time – supplied the large Swiss fashion stores and boutiques. The revolutionary aspect was that the sexy trends by TALLY WEiJL were always in the fashion stores within two to four weeks, “just in time” was their key to success.

FIRST STEPS – The two company founders soon had the urge to also sell their new sexy collections in their own stores to be even closer to their customers. As a result, the first TALLY WEiJL store opened in Fribourg (Switzerland) in 1987. In 1993, the newly established TALLY WEiJL company entered the retail business at a very early stage, developed its own store concept and opened further stores in Switzerland with its first franchise partners.

NEW MARKETS – The founders enjoyed what they did and soon ventured into new markets. In 1997, they opened their first store in Germany and three years later the first Polish store. In 2000, already more than 50 TALLY WEiJL stores existed in Europe.

THE BRAND – In 2004, TALLY WEiJL created its first advertising campaign with the “totally sexy” slogan. This is how the brand identity evolved on the basis of the existing TALLY WEiJL values.

INTERNATIONAL EXPANSION – In the last few years, TALLY WEiJL has opened new stores throughout the whole of Europe, at times more than a hundred per year. Today, TALLY WEiJL has more than 760 stores in 31 countries.

  • 1984 – Company founded by Tally Elfassi-Weijl and Beat Grüring, 12 collections per year – “just in time”
  • 1987 – First store opens in Fribourg (Switzerland)
  • 1991 – Development of a own store concept
  • 1993 – Entry into retail business
  • 1995 – Own Design Center and expansion of collections
  • 1997 – First stores in Germany
  • 2000 – First stores in Poland
  • 2004 – First image campaign with the “totally sexy” slogan
  • 2004 – 2012 – Worldwide expansion

Training as well as ongoing support on brand management, visual merchandising, customer service, sales and operations is provided.

Investor Profile

New Partners

For more than 28 years, the TALLY WEiJL fashion label has successfully expanded its international network of stores. This growth was not only achieved from within but also through successful cooperation with a constantly growing number of franchise partners.

TALLY WEiJL provides you with a proven concept and a comprehensive package of services. You act as an independent entrepreneur and at the same time benefit from the know-how of an internationally successful brand.

TALLY WEiJL offers you the opportunity to be part of this success story and open your own store as a TALLY WeiJL franchise partner. As a requirement, you must already dispose of suitable shop space (at least 130 sqm depending on the size of town) in a prime (1A) location, excellent knowledge of the location and the appropriate retail experience. Since you are expected to finance the shop-fitting concept yourself, please reckon with an initial investment.

Available Locations

  • Asia
  • South Africa
  • Northern Africa
  • Azerbaijan
  • Kazakhstan
  • Russian Federation
  • Eastern Europe
  • Bahrain
  • Kuwait
  • Libya

Operational Locations

  • Germany (198)
  • Italy (137)
  • Switzerland (94)
  • Austria (68)
  • Poland (53)
  • Greece (39)
  • Czech Republic (24)
  • Hungary (20)
  • Ukraine (19)
  • France (13)
  • Portugal (13)
  • Croatia (11)
  • Slovenia (11)
  • Slovakia (9)
  • Turkey (8)
  • Netherlands (8)
  • Bulgaria (7)
  • Cyprus (7)
  • Lithuania (6)
  • Lebanon (5)
  • Saudi Arabia (4)
  • Malta (3)
  • Singapore (3)
  • Belarus (2)
  • Bosnia and Herzegovina (2)
  • Estonia (2)
  • Ireland (1)
  • Luxembourg (1)
  • Qatar (1)
  • Jordan (1)
  • UAE

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