Our Team

World Franchise Associates

World Franchise Associates works with investors seeking to secure the rights to international retail, food and service brands, and with established and emerging franchise brands seeking to recruit international licensees.


Paul Cairnie CEO World Franchise Associates


CEO, World Franchise Associates

Founder of World Franchise Associates. 25 years of international franchising experience encompassing development, marketing and media in North America, Europe & Middle East markets. Member of the Advisory Council for the Global Restaurant Leadership Conference.


Martin Hancock - COO North America WFA


COO, North America

Martin's extensive experience includes facilitating international development in over twenty countries for brands in all sectors of franchising. Martin currently advises multiple US Brands on global development strategy. Martin is a regular speaker on Global Franchising at International Franchise events and serves on the International Franchise Association (IFA) International Committee.

Troy Franklin - COO South East Asia World Franchise AssociatesTROY FRANKLINLinkedIn Logo

COO, Southeast Asia

Troy has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry. Troy's experience spans across more than 70 countries and multiple regions including extensive experience in the APAC and MENA regions and across the Indian Sub-Continent and Europe.

Kit Brinkley - Director World Franchise AssociatesCHRISTOPHER BRINKLEYLinkedIn Logo

Director, Franchise Investor Relations

Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK's National Franchise Exhibitions over 4 years and being linked to the organisers of international franchise events in the US, Europe and the Middle East. 

World Franchise Associates Team

Mark Siscar

Mark Siscar

Digital Content Management

Fiona Perera

Fiona Perera

Business Development Manager South East Asia

Winona Gagan

Winona Gagan

Events Manager, World Franchise Associates

Yuliya Dietz

Yuliya Dietz

Business Manager & Editor of FranSpeak

Yuliya Bilous

Yuliya Bilous

Retail Director

Rich Backstrom

Rich Backstrom

Digital Content Management

Maral Annayeva

Maral Annayeva

Forum Support Services

Country Associates

Phi Nguyen

Vietnam | Phi Nguyen

Phi's experience spans over 15 years as a senior executive in international brand, retail, and franchise development based in Vietnam.

Seth Phadungpisuth

Thailand | Seth Phadungpisuth

A CFE holder and Managing Director of Gnosis Company Limited, Seth has 20 years of experiences in strategic planning, financial management, and franchise development. Seth is also a Franchise Standard Assessor and a franchise lecturer in Thailand.

Jonathan Kwon

South Korea | Jonathan Kwon

Jonathan Kwon studied hospitality and started his career in the F&B industry in Britain, now based in South Korea in the franchise sector.

Mike Pullen

South Africa | Mike Pullen

Expert in franchising and consumer market in South Africa, and all related strategies pertaining to expansion into the African continent.

Hsien Nadu

Singapore | Hsien Naidu

Hsien is Senior Practicing Management Consultant, founder of Astreem Consulting carrying out franchise dev in Singapore.

Chris Lim

Philippines | Chris Lim

Chris is the president of U-Franchise Sales & Management, the largest franchise matching company in the Philippines, supporting both local and international brands in their franchise expansion.

David Newport

New Zealand | David Newport

David has spent his entire adult life in sales, with the last 20 years in business and franchise sales in the New Zealand market.

Ryan Russell

Myanmar | Ryan Russell

An American who has lived in Myanmar for several years, Ryan has founded several companies including Myanmar Business Answers which focuses on assisting foreign companies to enter into Myanmar.

Sofia Long Abdullah

Malaysia | Sofia Leong Abdullah

Sofia has 30 years of accumulated experience in design & construction, property management, services & hospitality and franchising.


Libya | Bashier Al Hadi

Faculty of Economics graduate, performance improvement and executive at successful B&Bs, exceeded 20 years in business experience.

Farag Saad

Libya | Dr Farag Saad

MD in mechanical engineering. An on going PHD. A goal of establishing major brands and promoting growth and regeneration in Libya.

Fernando Lopez de Castilla

Latin/South America | Fernando López de Castilla

Founding Partner of Grupo Nexo Franquicia, Latin America's # 1 franchise consultancy, promotes the franchise industry in Latin America.

Sandra Carrillo Massa

Latin/South America | Sandra Carrillo Massa

Managing Partner and Head of the Consulting Business Group of Grupo Nexo Franquicia Sandra has over 15 years of franchising experience.

Burang Riyadi

Indonesia | Burang Riyadi Saleh

Burang Riyadi is one of the pioneers in franchise consultancy, with franchise education and development programs developed in Indonesia.

Tushar Jolly

India | Tushar Jolly

Founder of Frantel Biz, India's fastest growing franchising company, Tushar is a promising leader in the Indian franchising fraternity.

Thierry Rousset

France | Thierry Rousset

McDonalds, Burger King and Subway. Former Dunkin Donuts multi-unit franchisee with extensive knowledge in the France, Spain & Portugal markets.

Hesham Mourad

Egypt | Hesham Mourad

Hesham boasts 17 years of International Trade, Management, Retail, Sales & Business Dev, OEM branding & Contracting in the GCC.

East Europe | Gary Chagalasyan

East Europe | Gary Chagalasyan

Gary is the Founder, President and CEO of InterDining Group, leaders in the Russian market in the hospitality sector.

Sopheak Ou

Cambodia | Sopheak Ou

A co-founder of Square & Associates, Sopheak is a marketing and business development specialist with more than 10 years experience in FMCG, COSMETIC and F&B sector for local and international brand in Cambodia.

Bandith Im

Cambodia | Bandith Im

A co-founder of Square & Associates, Bandith has a degree in Entrepreneurship and 7 years professional experience working in F&B and retail businesses including leading international franchise businesses.


Mamunur Rahman

Bangladesh | Mamunur Rahman

Mamunur is the Founder and CEO of EXPOPRO, a Private Trade & Investment Promotion Organization in Bangladesh.

Elvin Hajiyev

Azerbaijan | Elvin Hajiyev

Director of Franchising, Azerbaijan. A young entrepreneur from Azerbaijan, educated at George Washington (USA) and Oxford University (UK).