25 FIT is the new-age fitness solution applying Electro-muscular Stimulation (EMS) technology to get anyone in shape with only 25 minutes per session, 2 times per week. The brand is positioned as a convenient fitness solution for busy professionals and entrepreneurs. Now, customers can work out anywhere, without having to bring anything to a workout session and can interact 100% digitally.
25 FIT was established in 2018 by 2 co-founders, one having more than 10 years of experience in the fitness industry and 1 in the financial industry. In 2019, 2 more co-founders were brought onboard, with one focusing on franchise development and one as a CTO (Chief Technology Officer). After 3.5 years of operation, in which 2 years during facing the pandemic, there are now 46 studios in the network with over 10,000 active members, becoming one of the most inspiring franchise brands in the local market, achieving amazing growth despite the pandemic. 25 FIT started domestic franchising in 2019 and currently has 16 franchise partners in our system. During the pandemic, 25 FIT has successfully launched 25 FIT @home, providing at home fitness services and this service continues on to date for VIP members at a premium. With an in-house tech team, all of our management activities have been digitalized and we aim to become a global health & wellness tech platform in the future.