The Colombian Coffee Growers Brand
Premium Colombian Coffee Brand with presence in more than 30 countries through its coffee shops (460+ in 14 countries), packaged products for retailing (10,600+ points of sale), institutional agreements (Foodservice) and E-commerce. From all Juan Valdez global sales, a portion is reinvested in the Colombian growers through the National Coffee Fund.
Juan Valdez is a fictional character created by the National Federation of Coffee Growers of Colombia to promote Colombian Coffee all over the world. In 2002 the Federation created Procafecol to develop specialized businesses around the Juan Valdez brand, like specialty coffee shops, packaged products for supermarkets, institutional agreements and online presence.
Prior to the opening, all franchisees must attend a in person or virtual training program to get to know the brand, its values and processes. In the first months of operation a team from Colombia assists the operation to get it up and running, afterwards constant assistance is provided and a training program is built based on the needs of the franchisee and the market.
Experience (Minimum 10 years) in the F&B industry with multi-brand operation. Must have a back-office (Logistics, finance, IT, HR, accounting) already established for related businesses. Must open a minimum of 10 stores in the first 3 years.