Simply Pho, Simply Healthy

Vietnamese phở (beef noodle) has long earned the love of customers all over the world for its tasty, healthy, and nutritious benefits. It is indeed one of the most iconic dishes of Vietnam and something you can’t miss talking about Vietnamese cuisine.

With that reputation, together with the unique & traditional recipes from the two awarded best phở chefs as founders, Phở’S restaurant has created buzz in Vietnam for the past few years. Starting from a family-owned business with 6 restaurants in operations, the brand Phở’S has now been re-launched with professional design, management system, and ready to go global.

Pho’s Business Proposition:

  • Traditional & uniquely healthy grandma’s recipe from the birthplace of phở, Nam Dinh, with an inspiration of Vietnam’s Ngoc Linh ginseng.
  • Flexible formats: full-serviced restaurants, kiosks, shop-in-shop, event catering.
  • Affordable investments with high ROI
  • A popular, highly demanded signature cuisine from Vietnam
  • Diversified menu to cater to international needs, with salads, appetisers, Vietnamese BBQ pork noodle, rice dishes, spicy beef noodle, beef steamboat, etc.
  • Simple operation, with all stock ingredients being packaged in dry forms for easy supply.

About Pho’s:

Country of origin: Viet Nam
Year Founded: 2022
Date Franchising Commenced: 2023
Number of Outlets: 6

As the third generation in a family with phở tradition, Nguyen Tu Tin and Nguyen Tian Hai have both achived The Golden Star Anise Award (2019 & 2020), recognizing the best Pho Chefs in Vietnam. The two founders have created Phở’S with a big dream to bring phở to every corner of the world. Phở’S currently has 6 restaurants in Ho Chi Minh city, Vietnam and we are looking for potential partners to walk the phở journey with us.

Pho’s Currently Operates in these Countries:


Pho’s Income Streams:

  • On-premise
  • Food Delivery
  • Catering
  • Wholesale & retail of related Vietnamese packaged food products
  • Sub-franchising
  • Supply margin

Pho’s Training & Support:

Phở’S offers on-going support to the markets with regards to marketing, operations, training & coaching, supply chain, business development, new product development, tech and digital enhancement. We are very flexible on building suitable models for each market. Their support team consists of experienced international franchise and management experts in retail & F&B.

Type of Franchises Offered by Pho’s Internationally:

  • Master Franchise Opportunities
  • Area Development Franchise Opportunities
  • Multi-Unit Franchise Opportunities

Pho’s International Franchisee Profile:

Ideally, we are looking for investors with the following qualities:

  • Having a passion for Vietnamese cuisine.
  • Having experience in food, retail or service industry.
  • Strong management team.
  • Strong financial background to operate at least 5-10 Phở’S prior to sub-franchising.
  • Willing to collaborate for mutual success.

Pho’s Franchise Opportunities Available in these Countries:

Saudi Arabia
Indian Subcontinent
Middle East
North Africa

Brand Manager: Troy Franklin – | +60-19-210-1909 

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Brand manager: Troy Franklin +60-19-210-1909
Learn more about this franchise opportunity
F&B / New Franchise Listings / Quick Service / Fast Casual