Greentube aims to expand its audience in Germany through a deal with Interwetten iGaming content deal


In line with its "big ambitions" in Germany, Greentube has partnered with Europe's leading iGaming operator, Interwetten Gaming Ltd, to distribute its premium online casino content.

According to an asian-bookies.net, as part of the new alliance, games from Novomatic Interactive's diverse portfolio, including titles such as 40 Fortune Fruits 6, Star Supreme and Chili Bomba, as well as player favorite slots from the successful Diamond Link series, will launch on the company's online brand interwetten.com later this month.

Statement of Intent:

Julia Schagerl, Greentube's key account manager for Germany, commented on the collaboration in a company press release, saying the following.

"We have big ambitions in Germany, and this partnership with Interwetten is the latest strong statement of intent. Since we first entered the market earlier this year, we have seen that our content has resonated with players, and the new agreement with Interwetten will allow us to continue to grow in a region of great strategic importance."

The partnership with the tier-one operator will help Greentube introduce its content to an ever-growing audience, as the company continues to enter into commercial agreements throughout Germany after the regulated iGaming market comes into effect in that Western European country on July 1, 2021, thanks to the New State Gaming Agreement (GluNeuRStV).

Established Provider:

Stefan Sulzbacher, chairman of Interwetten, also commented on the agreement, explaining that while "German players enjoy fresh casino content more than ever," it's important for a brand like Interwetten to choose only "partners that will provide the highest quality gaming experience."

To this, Sulzbacher added that "Greentube definitely fits the bill," and they are "excited" to share their top-notch content with their "loyal players."

Interwetten Gaming Ltd operates www.interwetten.com, which began more than two decades ago and is now available in nine languages. The digital company operates under the supervision of the Malta Gambling Authority and offers its customers in Germany sports betting, casino, live casino, virtuals and cyber sports.

European Growth:

The deal is the latest in a series of content distribution agreements in Europe, including the Austrian game developer's agreement with Swiss land-based operator Casino Neuchâtel for online interest, HurrahCasino.ch.

After the initial launch in the Swiss iGaming space in October 2019 of mycasino.ch from Grand Casino Luzern, the company quickly struck similar commercial deals with the popular online brand Casino Davos, Casino777.ch, followed in May of this year by the launch of two sites at once: swiss4win.ch from Casino Lugano and the online brand pasino.ch from Casino Du Lac Genève.

More recently, Greentube launched Dutch operator Fair Play Casino in the newly regulated Dutch market, following a successful integration with long-term partner Finnplay's platform.

 

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