It now aims to expand into suburban and semi-urban areas, especially in East Malaysia.
Indonesian brand Ai-CHA, known for its ice cream and tea products, has expanded in Malaysia, launching 300 outlets within a year.
The chain is now looking to expand into more suburban and semi-urban areas, with a focus on East Malaysia.
Additionally, the Malaysian Book of Records (MBR) awarded Ai-CHA the “Most Ice Cream Chain Stores Opened in a Year” and “Most Beverage Chain Stores Opened in a Year” titles.
It has also received the 2025/2026 Consumer Choice Award from the National Consumer Action Council (MTPN).
To celebrate the achievement, Ai-CHA Malaysia will be giving away a limited edition “My Malaysia Magnet Collection” starting 30 June, available with every RM15 receipt.
The collection features 13 fridge magnets representing Malaysia’s 13 states, each designed with state symbols such as Mt. Kinabalu and Rafflesia for Sabah.
The company’s first outlet in Berjaya Times Square is halal-certified by JAKIM, the Department of Islamic Development Malaysia. Other stores are in various stages of seeking certification.
Ai-CHA has been certified halal by MUI Indonesia in its home market.
Looking ahead, Ai-CHA plans to introduce additional hot snacks, such as fried chicken and fries, at selected outlets.
Founded in 2019 by the Lie brothers, Ai-CHA currently operates in nine countries, including Indonesia, Thailand, Vietnam, Laos, the Philippines, Cambodia, Myanmar, and Brunei.
Its signature items include the Sea Salt Ice Cream, Ai-Shake Mango Cup, and Supreme Mix Milk Tea.
Source: QSR Media Asia
