Ai-CHA, the Indonesia-based tea and premium ice cream brand, has entered the Indian market with the opening of its first store in Amar Colony, New Delhi. The launch, held on June 6, marks the brand’s debut in South Asia. The company currently operates more than 2,500 stores across 40 countries and is bringing its range of fruit teas, milk teas, boba beverages, ice creams and desserts to India as part of its international expansion strategy.
The Delhi outlet will offer several of Ai-CHA’s popular products, including Vanilla Ai-Scream, Ai-Squash Lemonade, Ai-Milk Tea Brown Sugar Pearl, and Sund-Ai Boba. The menu also includes fruit teas, milk teas, coffees, hot beverages, sundaes, and dessert offerings. As part of its growth plans in India, the company intends to expand through a royalty-free FOFO (Franchise Owned Franchise Operated) model. The strategy is aimed at partnering with entrepreneurs while scaling its presence across key markets.
Lee, Founder of Ai-CHA said, “India represents an exciting new chapter in Ai-CHA’s global growth journey. Over the years, we have seen consumers across Southeast Asia embrace our products because they combine affordability, quality, and unique flavours. We believe Indian consumers are ready for a fresh beverage and dessert experience that can be enjoyed by everyone, from young adults and students to families and working professionals. We are delighted to bring Ai-CHA to India and look forward to becoming a part of consumers’ everyday moments.“
Sarthak Mohindra, Country Head – India, Ai-CHA said, “India’s vibrant food culture and growing appetite for innovative beverage concepts make it a natural fit for Ai-CHA. Our focus is on delivering exceptional taste, high-quality ingredients, and value-driven pricing that makes every visit enjoyable. Whether it’s a refreshing fruit tea during the summer, a comforting hot beverage during the winter, or a fun boba experience with friends, Ai-CHA has something for everyone. We are excited to begin our journey in Delhi and introduce Indian consumers to flavours they may not have experienced before. As we expand, our goal is to make Ai-CHA one of India’s most loved tea and ice cream brands while creating meaningful opportunities for franchise partners across the country.“
The Amar Colony outlet has been designed to showcase the brand’s full menu and customer experience. Visitors will also encounter CACHA, the brand’s mascot, which is featured across its international markets. Following its Delhi debut, Ai-CHA plans to expand into other metropolitan cities across India as it looks to build its presence in the country’s food and beverage sector. The launch marks the beginning of Ai-CHA’s India operations as the company seeks to tap into growing consumer demand for tea-based beverages, desserts, and quick-service food concepts.
Source: indianretailer
