Bacha Coffee, a Moroccan coffee house established in Marrakech in 1910, has further expanded its global footprint with its entry into two new markets, Beijing and Saudi Arabia. This development is a part of the brand’s consistent international growth trajectory.
In Beijing, the brand has set up shop at the China World Mall, offering a multi-dimensional experience that integrates retail, takeaway, and a cozy Coffee Room seating area. This location showcases the brand’s extensive selection of over 200 specialty coffees, all of which are brewed using 100% Arabica beans sourced from 35 coffee-growing regions worldwide.
The 210-square-meter Beijing store features a boutique that sells loose and packaged coffees, gift boxes, and accessories. Coffee Masters are readily available to assist customers and grind coffee beans on demand. The store also includes a 25-seat Coffee Room, featuring design elements inspired by the brand’s Moroccan heritage.
Taha Bouqdib, President and CEO of V3 Gourmet, expressed his excitement over this latest expansion. “Our new location is designed to spark the curiosity of our guests, much like how coffee takes us on journeys to distant locales,” he said. “We’ve blended the old with the new in a single experience, honoring our past while paving the way for the future, with 100% Arabica specialty coffee taking center stage in this vibrant scene of life.”
The latest openings in Beijing and Riyadh are part of Bacha Coffee’s extensive expansion across Asia, Europe, and the Middle East. The brand currently operates 42 stores in 16 cities globally, including Paris, Tokyo, Seoul, Dubai, Singapore, Hong Kong, and Taipei. In addition, the brand made its debut in Thailand last year.
Questions & Answers
How many specialty coffees does Bacha Coffee offer?
Bacha Coffee offers an extensive selection of over 200 specialty coffees.
Where are the newest Bacha Coffee stores located?
The newest Bacha Coffee stores are located in Beijing, China, and Riyadh, Saudi Arabia.
How many locations does Bacha Coffee operate worldwide?
Bacha Coffee currently operates 42 locations in 16 cities worldwide.
Source: Retail News Asia
