Moroccan coffee brand Bacha Coffee will open a US$22.2 million flagship in Champs-Elysees, Paris, by the end of this year.
The new store will span three floors and cover 1500sqm and will feature a retail boutique, a takeaway counter, and a 50-seat coffee room. Moreover, exclusive serialised products will be offered to visitors.
Established in Marrakech in 1910, Bacha Coffee is known for its gourmet Arabica coffees, coffee bars, and takeaway concepts.
The company made its overseas debut in Singapore in late 2019, and it has since rapidly expanded its footprint across Asia, with key locations in Hong Kong, Malaysia, Taiwan, Indonesia, and South Korea. It has also opened retail stores in Dubai, Abu Dhabi, Doha, and Kuwait.
Taha Bouqdib, president and CEO of V3 Gourmet, the parent company of Bacha Coffee, shared that opening the Paris flagship is just the beginning of the company’s global expansion strategy.
“Bacha Coffee has experienced remarkable growth since our first international outpost in Singapore in 2019,” he continued. “We’ve become a household name across Asia and the Middle East, and now, we are excited to turn our focus towards Europe,”
The company achieved annual revenue of $95.5 million last year and a $2.2 million profit after tax. It also plans to open more locations in Hong Kong, Jakarta, Kuala Lumpur, Singapore, Seoul, and Paris by the end of this year.
“As we continue our journey of growth and expansion, Bacha Coffee remains committed to delivering an unparalleled coffee experience that honours our rich heritage and the quality of a bygone era while embracing the future,” concluded Bouqdib.
Bacha Coffee plans to expand further next year with new locations in Japan (Ginza), Macau, and Saudi Arabia, with a long-term goal of establishing a presence in major cities worldwide, including the US, by 2030.
Source: Insideretail Asia
