Thai-based supermarket chain, Big C, is expanding its footprint within Hong Kong through the opening of a new flagship store situated in the bustling district of Tsim Sha Tsui.
Expanding in Hong Kong
Marking its entrance into the Hong Kong marketplace in 2023, Big C brought with it a diverse range of Thai products targeted at local consumers. The latest store represents an evolution of Big C’s retailapproach, leveraging an immersive retail format reflective of a “Five-Sense” concept. This concept incorporates the elements of hearing, sight, smell, taste, and touch, creating a unique shopping experience.
Immersive Retail Experience
A unique, aromatic blend of frangipani wafts through the entrance of the store, a tribute to the Thai heritage of the brand. This scent has been carefully crafted by Thai wellness brand Bhawa, using the finest natural essential oils. A signature Tuk-Tuk, a common mode of transportation in Thailand, is prominently displayed at the storefront, along with large LED screens showcasing product videos, immersing shoppers in a sensory experience upon their arrival.
Upon entering the store, shoppers are greeted by a spacious layout filled with interactive displays along with tasting and demonstration areas. These zones are specifically designed to highlight Big C’s “Ready to Eat” line of products, freshly prepared in local kitchens on a daily basis.
A Multi-sensory Environment
Beyond visual and tactile elements, the store pays tribute to its Thai roots through the auditory sense as well. Thai pop music is played throughout the store, creating a brand recall for regular customers. Additionally, it hosts a range of in-store events such as aromatherapy workshops, cooking demonstrations, and Thai massage sessions, further enhancing the shopping experience.
With its roots tracing back to 1993 in Bangkok, Big C now operates in several countries including Thailand, Hong Kong, Vietnam, Laos, and Cambodia.
Questions & Answers
When did Big C enter the Hong Kong market?
Big C entered the Hong Kong market in 2023.
What is unique about the new Big C flagship store in Hong Kong?
The new Big C flagship store in Hong Kong is designed around a “Five-Sense” concept, creating a unique sensory shopping experience for consumers.
What range of activities does the store offer to enhance the shopping experience?
The store offers a range of activities including aromatherapy workshops, cooking demonstrations, and Thai massage sessions, to further enrich the shopping experience.
Source: Retail News Asia
