BonBird plans to open its first restaurant in Kuwait in Q4 2026, part of a strategy to launch four locations within 30 months, addressing local dining demands
BonBird, the UAE-based fried chicken brand under Yolk Brands, has announced its expansion into Kuwait, reflecting a significant step in the group’s regional strategy.
The brand is scheduled to open its first location in Q4 2026, targeting a flagship site in one of Kuwait’s prestigious commercial districts. This initial launch will see multiple outlets inaugurated concurrently, underscoring BonBird’s commitment to enhancing accessibility for customers across various locales.
The Kuwaiti debut marks the first in a planned series of four locations, with the remaining three set to launch within the next 30 months.
This expansion will be executed in partnership with EateryZone Food Supplies, a local entity with over three decades of experience in retail and lifestyle brands. This collaboration is expected to leverage EateryZone’s extensive market knowledge and BonBird’s distinctive brand identity to drive long-term growth.
The move into Kuwait is indicative of Yolk Brands’ strategy to scale its operations through carefully chosen local partnerships.
EateryZone’s established presence in Kuwait’s retail landscape provides a vital foundation for BonBird’s entry into a market known for its discerning, brand-aware consumers.
Speaking of the partnership, Amro AlSaid, CEO of EateryZone Food Supplies, said, “We are thrilled to bring BonBird to Kuwait. Having spent over 30 years building a diversified retail presence in this market, we know what Kuwaiti consumers look for – quality, authenticity, and experience. BonBird delivers on all of these, and we are confident it will resonate strongly here.”
BonBird, which debuted in 2023, has rapidly garnered a loyal customer base through its East London-style chicken shop concept, emphasising quality with a menu featuring hormone-free, antibiotic-free, and preservative-free options.
Kuwait’s dining environment, recognised for its high standards and diverse influences, aligns well with BonBird’s offerings, which prioritise freshness and flavour. The brand aims to meet evolving consumer preferences by focusing on quality-led comfort food, with an initial emphasis on dine-in service, with delivery options to follow shortly after launch.
Steve Flawith, founder and CEO of Yolk Brands, added, “BonBird is clear in what it stands for, with a strong focus on product and consistency, values that align naturally with Kuwait, a market we have long recognised for its appetite for quality-led concepts. As our 11th territory, Kuwait marks an important milestone for Yolk Brands and reflects our continued commitment to taking homegrown concepts from the Middle East to audiences around the world. It is a step forward in our expansion journey, as we continue to build brands grounded in clarity, consistency and strong product at their core.”
The forthcoming launch signifies Yolk Brands’ broader ambition to establish a robust presence across international markets, building on recent expansions into Jordan and Iraq, with further international growth planned, including the UK.
The introduction of BonBird to Kuwait is poised to enhance the country’s vibrant dining scene, reflecting the growing demand for innovative, quality-focused dining experiences.
Source: CATERER
