Chuck E. Cheese to enter Australia

Chuck E. Cheese will expand into Australia with a master franchise agreement with Royale Hospitality Group, according to a press release.

“Chuck E. Cheese is a powerful global brand that transcends language and cultural boundaries centered around the timeless essence of family fun,” Mario Centola, COO of Chuck E. Cheese International, said in the press release. “We are thrilled to bring the magic of Chuck E. Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences.”

The company will create a reimagined Chuck E. Cheese kid-friendly experience that seamlessly blends its classic offerings with cutting-edge interactive play and activities. No timeline was given for openings.

“We look forward to crafting the Chuck E. Cheese brand for the Australian market. This is a momentous step towards establishing Chuck E. Cheese as the premier destination for families seeking an unparalleled kid-centric entertainment and dining experience,” Ray Strauss, managing director of Royale Hospitality, said in the press release. “I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E. Cheese to the next level throughout all of Australia.”

Chuck E. Cheese and its franchisees operate nearly 600 fun centers in 16 countries worldwide.

SOURCE: pizzamarketplace

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