For more than ten years, Care With Love has garnered international acclaim and earned the trust of 150,000 mothers and infants. As the foremost provider of prenatal spa services, postnatal home care, and baby floating experiences in Vietnam, they have solidified their reputation for unwavering dedication to delivering outstanding care. Their overarching goal is to serve as a knowledgeable and dependable ally for mothers, actively contributing to the promotion of health and happiness in the lives of countless mothers and babies around the globe. In this interview with Vi Tran – CEO of Care with Love, we discuss the trajectory of their success.
1. How did you enter the franchise business?
an impressive track record of 11 years in the market, our operations have proven highly effective. The demand for our brand rights has been overwhelming, attracting numerous invitations and requests. However, our reluctance to pursue franchising stems from our desire to safeguard the secret recipe that has defined our success. We are unwilling to compromise on the quality that our customers have come to expect.
Our unwavering commitment to our mission, which we believe cannot be achieved through our current operational approach, serves as the driving force behind our decision. It is a mission that holds the aspirations of one million individuals.
Moreover, recognizing the pressing need for a standardized and deserving service for mothers and children across Vietnam and beyond, we have embarked on a strategic market entry. With ambitious plans, we aim to establish fifty state-of-the-art facilities in Vietnam and various Asian regions by the year 2025.
2. Where and how did the idea of your concept come from?
During our establishment in Vietnam, we noticed a significant gap in the market for mother and baby services. While there were spas specifically catering to pregnant women, there were no comprehensive in-home care services available for expectant mothers in their final trimester and postpartum women who couldn’t venture outside. Recognizing this unmet need, we pioneered a groundbreaking business model.
We introduced a holistic healthcare and massage service that not only catered to pregnant and postpartum women at spas but also extended our reach to provide personalized in-home care for expectant mothers, new mothers, and their newborn babies. This innovative approach set us apart from the rest, as we aimed to bridge the gap in the market and offer a seamless experience for women during and after their pregnancy journey.
Our vision was clear: to create a nurturing and convenient environment for women to receive top-notch care in the comfort of their own homes. By breaking the traditional barriers of spa-centric services, we revolutionized the industry and brought forth a new era of comprehensive, at-home care for mothers and their little ones.
With our unwavering dedication and commitment, we have successfully transformed the landscape of mother and baby services in Vietnam. Our business model has not only met the immediate needs of expectant and new mothers but has also provided them with a sense of comfort, convenience, and peace of mind during this crucial phase of their lives.
As we continue to expand and evolve, we remain steadfast in our mission to empower and support women throughout their motherhood journey, offering exceptional care and services that go above and beyond the norm.
3. What inspired the brand name?
In the realm of healthcare, there is a brand that goes by the name “Care With Love.” The choice of this name reflects a deep-rooted belief in the significance of love as the fundamental and decisive element in their services. Recognizing that it is through love that genuine and wholehearted care can be delivered, the dedicated team of professional midwives and nurses at Care With Love is committed to providing exceptional experiences to their valued customers. Love serves as the driving force behind their unwavering dedication to customer satisfaction and their relentless pursuit of self-improvement. This profound commitment to love has not only propelled them forward on an 11-year journey but will also continue to guide their path towards a promising future.
4. What is the story behind the brand’s logo?
In our brand logo, clarity and strength are meticulously crafted, with a prominent shade of green taking center stage. We have strived to establish a resilient and enduring image for our Care With Love brand, evident in the choice of uppercase, upright lettering. This design exudes a sense of pride and unwavering commitment, showcasing the brand’s steadfastness. The predominant use of green as the color palette signifies our vision of guiding customers towards sustainability and environmental friendliness. It also echoes our dedication to incorporating natural materials, as we believe in harnessing the power of nature. This deliberate selection of green as the primary color exemplifies the core values and essence of our brand.
5. What makes your brand different from your competitors?
Our comprehensive prenatal and postnatal care program adheres to the esteemed BCTMB standard, widely recognized in the United States. It has taken extensive research, dedication, and expertise to develop a safe and effective massage technique specifically designed to benefit expectant mothers. This unique approach sets us apart in the competitive landscape of the Vietnamese market.
Another distinguishing element is the rigorous validation of their procedures and protocols. All the services offered by Care With Love undergo thorough scrutiny by esteemed health authorities and renowned international organizations specializing in the field of massage. This verification ensures that customers can trust in the quality and safety of the treatments they receive.
Behind the scenes, the driving force of Care With Love is its passionate founders and management team. These dedicated individuals devote their entire time and effort to the profession, equipped with a deep understanding of the subject matter and exceptional leadership skills. Their expertise and commitment contribute to the creation of a highly professional organization that sets the bar high in the industry.
Lastly, Care With Love places immense value on internal training and fostering a culture of compassion and empathy among its core team. Each member of their staff undergoes comprehensive and meticulous training, encompassing not only technical skills but also instilling the right mindset and attitude. This holistic approach ensures that every staff member can effectively channel their love and care to the customers they serve.
In a nutshell, Care With Love distinguishes itself through its unwavering commitment to love and compassion, its stringent validation processes, the passion and expertise of its leadership, and a focus on continuous internal development. These factors form the bedrock of their success and set them apart in the competitive landscape of the industry.
6. What are the essential qualities that you look for in a franchisee?
In order to become our franchisees, there are several key qualities we look for.
Firstly, they must have a genuine love and passion for the maternal and infant healthcare industry. This deep-rooted passion is essential for success, as it drives their commitment and dedication to the cause.
Secondly, our franchisees must be individuals who embrace a mindset of continuous learning and take personal responsibility for their growth. They understand the importance of staying updated with the latest industry trends and advancements, and they are eager to expand their knowledge and skills to provide the best possible service.
Integrity and compassion are also vital attributes we seek in our franchisees. They must possess a strong moral compass and be guided by ethical principles in their interactions with clients and the community. Additionally, they should genuinely care about the well-being of mothers and infants, striving to create a positive impact on their lives.
By selecting franchisees who embody these qualities, we create a network of like-minded individuals who are united by a common goal: to provide exceptional maternal and infant care services. Together, we can build a community that not only promotes health and happiness but also leaves a lasting legacy for future generations to benefit from.
7. How long does it take, on average, for your franchisee to realize their investment?
In the realm of franchising, it takes an average of 14 to 18 months for a franchise unit with an initial investment of 1,000,000,000 Vietnamese dong or more to achieve a break-even point. This means that entrepreneurs venturing into franchising should be prepared for a patient and strategic approach as they navigate the journey towards recouping their investment. While the timeline may vary depending on various factors, such as market conditions and operational efficiency, the potential rewards can be significant for those willing to commit to the process.
8. What was the major challenge you faced in your career and how did you overcome it?
One of the initial obstacles encountered was a lack of trust among team members, particularly those who embarked on the entrepreneurial journey together. Such skepticism created internal friction, threatening the stability of the venture. However, through active listening, open communication, and a focus on shared goals, this entrepreneur managed to foster a sense of trust and unity within the team.
Another hurdle was the constant fear of colleagues abandoning ship and taking invaluable knowledge with them. Yet, instead of succumbing to this anxiety, this visionary leader embraced a different approach. They adopted a mindset of collaboration, willingly sharing their expertise and offering promising career prospects to their team members. By doing so, they created an environment of trust and loyalty, where everyone felt valued and motivated to contribute to the collective success.
Furthermore, this entrepreneur learned the importance of continuous personal growth and satisfaction. They realized that complacency could hinder progress and open the door for competitors to surpass them. Embracing the philosophy of lifelong learning, they encouraged their team to embrace new challenges, acquire new skills, and consistently strive for excellence.
Through perseverance, a focus on building trust, and a dedication to personal and professional development, this entrepreneur has not only overcome obstacles but also paved the way for long-term success. Their journey serves as an inspiration to aspiring business leaders, demonstrating the importance of resilience, teamwork, and an unwavering commitment to self-improvement.
8.1 What is your best achievement?
From its humble beginnings as a small business with just three branches in Ho Chi Minh City back in 2012, CWL (Care With Love) has achieved remarkable growth and success. Today, CWL has expanded its reach and established an impressive franchise network of 11 branches in Ho Chi Minh City alone, with ambitious plans to set up an additional 20 branches across various provinces and cities in Vietnam.
This extraordinary achievement is a testament to the visionary leadership and unwavering dedication of CWL’s founder, as well as the exceptional teamwork and commitment of its colleagues. Their tireless efforts have propelled CWL to surpass expectations and solidify its position as a leading provider of healthcare services for mothers and infants.
Not only does CWL take pride in its own accomplishments, but it also values the trust and support of its esteemed partners. These partnerships have been instrumental in CWL’s outstanding growth and have further bolstered its reputation as a reliable and trusted brand in the industry.
As CWL continues to flourish, it remains grateful for the fortuitous connections and synergies that have contributed to its remarkable transformation and unrivaled development. With a shared vision and unwavering determination, CWL is poised to shape the future of healthcare services, bringing care, love, and well-being to even more families across Vietnam.
9. How does your business day start?
Every business day for me starts off much like any other working mom’s routine. I rise early, allowing myself some personal time to express gratitude for what I have and savor the present. Following that, I engage in exercise and attend to my child’s breakfast and school drop-off. Once I’ve fulfilled my personal and family duties, it’s time to dive into the official proceedings.
I commence by meticulously reviewing my meticulously prepared checklist from the previous day, ensuring that no task goes unnoticed. Greetings and genuine inquiries about the well-being of each person I encounter become my initial priority at the office. This extends to every member of the team, as I value personal connections and take a genuine interest in their progress and contributions. Subsequently, I turn my attention to the invaluable feedback and evaluations from our esteemed customers, reflecting on their insights regarding the quality of our services. Such feedback acts as a powerful driving force, igniting my passion and dedication as I embark on another day’s work.
10. What was your best moment throughout your franchise career?
The most remarkable moment in my career, the pinnacle of my achievements, was when we successfully franchised our very first establishment. It was an unprecedented milestone, as someone approached us to acquire our business model and placed their trust in our journey. I vividly recall the sleepless night before signing the contract, brimming with anticipation. The moment we received our first payment after sealing the deal, I felt an overwhelming sense of happiness and pride for our team’s accomplishments and the foundation we had built over time.
11. Where do you see your brand in the next 5 years?
Over the next five years, our company has set its sights on becoming the foremost leader in mother and baby care in Vietnam. Our ambitious plans include the establishment of 100 state-of-the-art care centers throughout every province in Vietnam, as well as expanding our reach to encompass countries in Southeast Asia, the United States, and Europe. What sets us apart is our dedicated team, consisting of passionate individuals who prioritize happiness and love in their work. From enhancing customer care training to refining service delivery, we leave no stone unturned in perfecting our operations. Our ultimate goal is to create a top-notch training hub for the mother and baby care industry in Asia, setting the bar for excellence in the field. Join us as we embark on this remarkable journey of nurturing and caring for mothers and babies.
12. Any tips you want to impart to our readers who want to be in the franchise industry?
To successfully navigate the world of franchising, there are key factors you need to consider:
1. Understanding the rules of the game is crucial—knowing what franchising entails, the rights and responsibilities involved. Equally important is self-awareness.
2. Clearly define your goals and aspirations within the franchise industry, recognizing your strengths, weaknesses, and future direction. This will enable you to make informed decisions about your franchise participation.
3. Once committed to franchising, it’s vital to select a business model and franchise approach that aligns with your passions and interests. For example, if you have a love for the culinary arts, it may not be suitable to invest in a mother and baby care franchise. Conversely, if that’s your area of expertise, it’s essential to focus on franchises that resonate with your expertise and passion.
4. Moreover, choose the franchisor wisely—the leader of the brands you wish to franchise. Evaluate their track record, compatibility, and whether their vision aligns with yours. Remember that learning, perseverance, and responsibility are key ingredients for success in the franchising journey.
5. In this dynamic industry, allow time for growth, continual learning, and adaptation. By ensuring a solid foundation built on knowledge and dedication, you can become a successful franchisee.