DPC Dash Ltd., Domino’s Pizza’s master franchisee in China Mainland, the Hong Kong Special Administrative Region of China and the Macau Special Administrative Region of China, today celebrated the grand opening of its 900th store in Chengdu, China, according to a press release.
The 900-store milestone demonstrates the successful execution of DPC Dash’s “go broader, go deeper” strategy. As part of this initiative, the company plans to open 240 stores during 2024, with plans to reach the 1,000-store milestone by the end of the fourth quarter of 2024.
“We are thrilled to have opened our 900th store by the first half of 2024, showcasing the efficient execution of our current strategy despite the challenging business environment,” Aileen Wong, executive director and CEO of DPC Dash, said in the press release. “As we continue the expansion across China, we remain committed to meeting the growing demand for high-quality, value-for-money pizzas throughout the country.”
Source: pizza marketplace