Ireland-based Eddie Rocket’s, owned by Rocket Restaurants Group, is opening its first Denmark location next year at the CenterParcs Nordborg Resort near the German border incorporating 440 holiday homes featuring views of the forest, lake, meadow or sea.
“We continuously strive to bring our product offering to new markets; the brand has been well-received in the Irish and the German market and we are delighted to announce its expansion into Denmark,” Rocket Restaurants Group Business Development Director Tobi Lukaschek said in a company press release. “Customer feedback has been overwhelmingly positive for our Irish burgers, tasty fries, milkshakes & chicken tenders.”
The restaurant anticipates serving at least 300,000 customers annually.
“We are delighted to partner again with Rocket’s to bring their popular hamburger offering to a new group of customers in Denmark, following the successful launch of Rocket’s with us in Germany,” franchise partner Anne-Pierre de Cosnac, CEO of Areas Deutschland, said in the release. Areas Deutschland designs dining facilities at train stations, airports and leisure centers.
Construction of the Nordborg Resort began in May 2022 and completion is expected in Q1 2025. CenterParcs Nordborg will be the 29th resort for CenterParcs Europe and the first in Scandinavia.
Rocket Restaurants Group includes 45 outlets trading under the Eddie Rocket’s and Rockets brands.