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MIRF Franchise Expo 2023

July 7 @ 8:00 am - July 9 @ 5:00 pm

The future of retail and franchising is now Dedicated to spearheading the country’s franchise development, Franchise Expo (FE) 2023 is the latest prestigious world-class stage for local companies and brands across the world to gather and showcase their latest and best offerings. Previously known as the Malaysia International Retail and Franchise (MIRF) exhibition, FE 2023 has grown from a humble beginning of 230 booths to a sizable 400 booths in 2022 since its inception in 2016, even in spite of the pandemic. This just goes to show how the market continues to hunger for progress and innovation.

As of 17th March 2022, a total of 1,110 franchises have been registered under the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP), while 68 local brands have successfully penetrated overseas and are available in 70 countries. The Franchise Business Annual Report indicates that the sales value of franchise companies has increased by 9.7% to RM14.6 billion in 2020 from the RM13.9 billion recorded in 2019. Under a new name and following the theme of “Everyone Wins!”, this signifies FE 2023 as the all-new platform for discovering the boundless business opportunities to be found both in Malaysia and across the world.


July 7 @ 8:00 am
July 9 @ 5:00 pm
Event Category:


Kuala Lumpur Convention Centre
Kuala Lumpur, Malaysia + Google Map