Firehouse Subs opened its first restaurant in Switzerland, and first outside of North America, Friday and has signed a development agreement to launch in Mexico later this year.
The announcements mark the beginning of the brand’s global expansion, according to David Shear, president of International RBI, which acquired Firehouse in 2021 for $1 billion.
“Firehouse Subs is our newest brand, and we are excited about its global expansion potential,” Shear said in a company press release. “The entry into Switzerland and development agreement in Mexico are the first steps in our international expansion, and we are working to launch the brand in key growth countries across EMEA, APAC and Latin America.
“Sandwiches represent one of the top food occasions for consumers across markets. With its truly differentiated product offering and strong brand heritage, we are confident that Firehouse Subs can achieve tremendous growth internationally.”
The Switzerland restaurant will serve as a showcase for future international developments as it unveils a reimagined guest-centric approach featuring self-order kiosks, mobile ordering, a dedicated area for click and collect, table service and 62 seats..
Firehouse Subs was founded in 1994 by two former firefighting brothers in Jacksonville, Florida, and now has 1,200 restaurants across the U.S. and Canada. It has awarded over $80 million to first responders and public safety organizations.
Source: Fast Casual