BoConcept is a Danish furniture retailer and design firm focusing on modern and contemporary furniture and accessories. BoConcept’s contemporary furniture, lighting, and accessories are based on Scandinavian design principles – a global trend that generates demand. Operating in 65 countries worldwide, BoConcept is a leading player in the modern furniture market, combining Scandinavian design principles with a commitment to quality, customization, and innovation.
Founded in Denmark in 1952, BoConcept, the globally renowned furniture brand, is a leader in the industry with over 340 stores in 65 countries. BoConcept began its franchising journey in 1993 in Belle Epine, Paris, marking the inception of a robust global network.
BoConcept is the new affordable premium brand in the market, committed to opening the brand to a broader audience while retaining aspirational positioning within the marketplace. BoConcept offers a list of customisation options covering material, components, configuration, size, and finish, along with interior design service that provides consumers with personalised advice and solutions that reflect their individuality. BoConcept is conceived by some of the best designers in the business, including Morten Georgsen, Karim Rashid, Henrik Pedersen, and Nendo.
BoConcept is deeply committed to the success and continuous development of their franchisees and provides a comprehensive support system that spans from initial training to ongoing support, seminars, and virtual training.