Max’s Restaurant

Sarap to the Bones Fried Chicken

Max’s Restaurant is one of the most iconic Filipino brands, known for its famous Sarap (delicious) to the Bones Fried Chicken. For over 70 years, Max’s Restaurant has become synonymous with genuine home-style Filipino food and has become a favorite venue for countless Filipino celebrations. Max’s Restaurant is a home away home for the overseas Filipino community.

Max’s Restaurant Business Proposition:

  • Iconic Filipino brand
  • Authentic Filipino cuisine offering high quality food
  • Strong Franchise system with dedicated international team

About Max’s Restaurant:

Country of origin: Philippines
Year Founded: 1945
Date Franchising Commenced: 1998
Number of Outlets: 211

Max’s Restaurant’s beginnings started in 1945, after World War II. Maximo Gimenez, a Stanford – educated teacher, befriended the American occupation troops stationed at Quezon City. Because of this friendship, the soldiers regularly visited Maximo’s nearby home for a drink or two. Later on, the troops insisted that they pay for their drinks. This prompted Maximo to open a cafe, where the troops could enjoy food and drinks. The cafe initially served chicken, steak and drinks. Maximo’s niece, Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite for the GIs. Soon, the Filipino public heard about the delicious tender, juicy and crispy chicken-and they came too! Max’s Restaurant was born.

Over the years, Max’s Restaurant’s popularity grew, and it became known as “the house that fried chicken built.” Now Max’s Restaurant operates more than 200 stores in the Philippines, the US, Canada, UAE, Qatar and most recently in Singapore and Guam.

Max’s Restaurant Currently Operates in these Countries:


Max’s Restaurant Video:

Max’s Restaurant Income Streams:

  • Dine In
  • Take Away
  • Delivery
  • Food court & kiosk (Max’s Express and Max’s All About Chicken)

Max’s Restaurant Training & Support:

The core team and pioneer employees will be provided with 60-90 days comprehensive training prior to opening the restaurant at a designated certified training stores. All expenses related to training such as travel, lodging and the like shall be your responsibility, whilst the training will be provided by the franchisor. For the first store opening, the franchisor will support by sending an opening team for 2 weeks to train franchisee’s staffs on-site,

Type of Franchises Offered by Max’s Restaurant Internationally:

  • Master Franchise Opportunities
  • Area Development Franchise Opportunities
  • Multi-Unit Franchise Opportunities

Max’s Restaurant International Franchisee Profile:

  • Knows and believes in the Max’s Restaurant brand
  • Financially stable with a net worth of $1 Million and $300,000 liquidity and Understands the need of high initial investment to build a new brand in a new market
  • Full team of General manager, operations and marketing manager and supply chain function
  • Deep understanding in the market and in selecting sites
  • At least 5 years of business experience in a restaurant or retail setting in the development area
  • Willing to learn Max’s Restaurant business system and devote time for hands-on management of restaurant
  • Sending the team to the Philippines at least 60 days for full operation training programs
  • Willing and comfortable to work closely with the franchisor to be in compliant with the standard system
  • Understands the importance of quality customer service

Max’s Restaurant Franchise Opportunities Available in these Countries:

New Zealand
Saudi Arabia
North Korea
United Kingdom
Indian Subcontinent
Middle East
North Africa
South East Asia

Brand Manager: Troy Franklin – | +60-19-210-1909 

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Brand manager: Troy Franklin +60-19-210-1909
Learn more about this franchise opportunity
F&B / New Franchise Listings / Casual Dining