SWEE CHOON DIM SUM RESTAURANT
Legendary Dim Sum Specialist Since 1962
Swee Choon is Singapore’s most iconic dim sum brand, trusted for over 60 years. With modern scalability, strong brand equity, centralized operations, and innovative formats, it offers a compelling opportunity for partners seeking a time-tested, profitable F&B concept ready for regional expansion.
Swee Choon Business Proposition:
- Singapore Heritage Brand: Over 60 years as an iconic dim sum institution with strong brand equity and a loyal following.
- All-Day Dining Appeal: Well-loved from breakfast to late-night supper, attracting diverse customer segments throughout the day.
- Proven Profitability: High-performing outlets with strong unit economics and scalable formats.
- Central Kitchen Support: Ensures consistency, quality, and operational efficiency.
- Expansion-Ready: Robust SOPs, training, and marketing systems for rapid growth.
About Swee Choon:
Founded in 1962, Swee Choon is a beloved Singapore heritage dim sum brand with over 60 years of history. From a humble shophouse, it has grown into a household name known for late-night dining and all-day dim sum. Now helmed by third-generation owner Ernest Ting, the brand has modernized while staying true to its roots. With multiple high-performing outlets, successful product innovations, and expansion into catering, delivery, and retail offerings , Swee Choon is now poised for regional growth through franchising and joint ventures — offering a time-tested, scalable, and profitable F&B model.
Swee Choon Currently Operates in the Following Countries:
Swee Choon Video:
Swee Choon Income Streams:
- Primary Revenue Streams:
- Dine-in Direct delivery via own platform and Oddle
- 3rd party delivery Catering (buffet, bento, live stations)
- Secondary Revenue Streams:
- Sale of retail products (frozen dim sum, sauces) via e-commerce
Swee Choon Training & Support:
- We provide end-to-end support: comprehensive initial training, site setup guidance, SOP manuals, pre-opening marketing, and on-site launch assistance.
- Post-opening, franchisees receive ongoing operations support, supply chain coordination, and regular audits.
- Our structured systems ensure consistency, making it easy to operate a high-quality, heritage brand with confidence.
Swee Choon Franchise Opportunities Available in these Countries/Regions:
Brand Manager: Troy Franklin: troy@worldfranchiseassociates.com| +60-19-210-1909
