True Gamers

The largest gaming cafe network in the Middle East

True Gamers is a global esports café franchise with 130+ locations, including 15 in the UAE. It offers high-tech, immersive spaces for gamers and full support for franchisees—including marketing, location analysis, an online university, and an AI assistant.

True Gamers Business Proposition:

A part of Cluborg Holding, with a portfolio of over 450 successful branches worldwide.
Recognized by Forbes as one of the Top 7 Most Profitable Franchises in the CIS region.
Winner of the “Best E-Sports Gaming Franchise” award two years in a row.
Over 450,000 satisfied customers served every month across all locations.
Maintains an outstanding 4.9/5 average rating on Google Maps, reflecting exceptional customer experience.

About True Gamers:

Country of origin: United Arab Emirates

Year Founded: 2019

Date Franchising Commenced: 2019

Number of Outlets: 223

Founded in 2022 by Anton Vasilenko and Vladislav Belyanin, True Gamers is headquartered in ADGM. The founders previously built a 110-unit gaming café network in the CIS region between 2019 and 2022.

Today, True Gamers operates 15 gaming cafes and clubs in the UAE, with 10 more under construction across the UAE, Morocco, KSA, Jordan, Oman, Germany, and France.

True Gamers is more than a gaming café network—it’s an ecosystem builder. The company hosts up to seven esports tournaments per week for casual gamers with support from major brands like Sony, Du, and LG. In 2025, True Gamers is set to become the first GCC brand to host an international esports tournament in the region, further strengthening its position in the industry.

The company is scaling through a franchise and venture capital hybrid model, with a goal to capture 10% of the US, European, and MENA markets by 2030.

True Gamers Currently Operates in these Countries:

UAE

Belarus

Kazakhstan

Russia

True Gamers Video:

True Gamers Income Streams:

70% – Gaming
30% – F&B

True Gamers Training & Support:

We provide 38-class online training, 24/7 AI assistant support, IT assistance, 3-day in-person training in Dubai, and on-site training for managers and admins—ensuring franchisees are fully prepared. Our blend of tech-driven and hands-on support sets us apart in the esports franchise industry.

True Gamers International Franchisee Profile:

We are looking for passionate people who share our values and believe that gaming and internet cafes are the future. People who can commit to becoming our real partners in becoming the leading industry player in EMEA in the next few years. Required capital starts from $300,000 for developed and $100,000 for emerging economies.