WOK HEY

Modern Asian Stir-Fry Deliciousness

WOK HEY was established in Singapore in 2017 as a fast casual, halal-certified concept that serves freshly-made, high quality and customisable Asian staples – fried rice and noodles. The company is one of the fastest-growing F&B kiosk concepts in Singapore, with over 40 corporate-owned stores located in high-footfall areas.

WOK HEY Business Proposition:

Showmanship: The WOK HEY show kitchen is a proven crowd-puller with the ability to attract a diverse customer base ranging from their 20s to 50s.
Convenience: WOK HEY stores are located in high foot traffic areas, offering maximum convenience for customers.
Affordability: WOK HEY offers its customers affordable entry price points with options for additional ingredients at incremental costs.
Freshly Prepared: WOK HEY offers freshly cooked and nutritional Asian comfort food designed for busy lifestyles.
Strong Store Economics: Robust store-level economics have allowed WOK HEY to grow organically.

About WOK HEY:

Country of origin: Singapore

Year Founded: 2017

Date Franchising Commenced: 2025

Number of Outlets: 43

WOK HEY was started in 2017 by three co-founders, —Jake, Changyong, and Adrian—who saw an opportunity to modernise traditional Asian stir-fry staples. WOK HEY has been recognized for its products and operational systems by consumers and industry practitioners.

Voted ‘Singapore’s Best Fried Rice’ in the hawker/kiosk category in a nation-wide poll conducted by Singapore’s main broadcasting conglomerate, Mediacorp.
Awarded Singapore’s Most Innovative F&B Brand (Multiple Outlets) at the Epicurean Star Award 2020, organised by the Restaurant Association of Singapore.

WOK HEY expanded into Malaysia in 2022 and has plans for further expansion within the Asia-Pacific region.

WOK HEY Currently Operates in the Following Countries:

Malaysia

Singapore

WOK HEY Income Streams:

Dine-in
Take-away
Third-party Pick-up & Delivery

WOK HEY Training & Support:

Initial Training will be provided in Singapore for key management personnel, and in-market for store personnel.
in-market support will be provided for the initial store opening.
Quarterly quality audits to maintain brand and operation standards.
Access to marketing and R&D resources.

WOK HEY International Franchisee Profile:

We are looking for qualified and capable partners, preferably with experience in managing multi-unit F&B/retail businesses, to launch WOK HEY in the respective markets. An ideal WOK HEY partner must possess the ambition and ability to own, operate and expand the WOK HEY business over time in a given country.