Go Colors, a leading Indian retailer specializing in women’s pants and leggings, is set to launch its first overseas store in Dubai’s Silicon Central Mall.
Partnership with Apparel Group
Go Fashion India, the parent company of Go Colors, is collaborating with the UAE-based retail giant, Apparel Group, to bring its extensive collection of leggings, jeans, pants, joggers, and other women’s basic clothing items to the international market. The collaboration marks the brand’s first expansion outside of India.
Gautam Saraogi, CEO of Go Fashion, expressed his excitement over the expansion, acknowledging the significant role of Apparel Group in this endeavor. “Collaborating with Apparel Group, with their extensive retail experience and strong presence in the region, makes them the ideal partner for this exciting milestone,” Saraogi stated.
Store Design and Features
The store’s design will incorporate vibrant, attention-grabbing displays with clear product categorization, which will enable customers to effortlessly navigate through seasonal collections, casual apparel, and accessories.
Moreover, the store will leverage technology to enhance the shopping experience. Customers will have the ability to scan QR codes for easy access to product details and promotions, thereby bridging the gap between physical and digital retail experiences.
Onwards and Upwards for Go Colors
Back home in India, Go Colors boasts a robust network of over 750 exclusive brand outlets. This extensive presence not only testifies to the brand’s popularity but also lays a strong foundation for its international expansion.
Questions & Answers
What is Go Colors?
Go Colors is a leading Indian retail brand specializing in women’s pants and leggings. It is owned by the parent company, Go Fashion India.
Where is Go Colors opening its first international store?
Go Colors is opening its first international store in Dubai’s Silicon Central Mall.
Who is Go Colors partnering with for its international expansion?
Go Colors has partnered with the UAE-based retail conglomerate, Apparel Group, for its international expansion.
Source: Retail News Asia
