Gong cha, the renowned bubble tea chain, is making waves in the North African market with its debut store set to open in Casablanca this month. This strategic expansion is a result of the brand’s collaboration with European franchisee Mad Vision Group, which aims to establish 15 Gong cha stores in Morocco.
Mad Vision Group, successful with Gong cha outlets in Belgium and France, now brings the beloved bubble tea brand to Morocco. Additionally, this move aligns seamlessly with Gong cha’s broader focus on the Middle East & North Africa (MENA) region, exemplified by a groundbreaking master franchise agreement signed earlier this year with Saudi Arabia’s Shahia Foods Group. The ambitious agreement outlines plans to open an impressive 300 stores across the Middle East.
Promising projections support the decision to enter Morocco. Gong cha expects the MENA bubble tea market to grow at a robust 7.5% CAGR by 2023. The company views this move as a calculated step into a high-growth market with substantial potential in the coming years.
Paul Reynish, Gong cha’s Global CEO, expressed enthusiasm about the partnership. He stated, “Mad Vision Group have been an excellent partner for Gong cha. They’ve already opened more than 10 stores in Benelux and France. We’re excited to be opening our third market with them in Morocco, with a 160sq m flagship store. This will also be Gong cha’s first foray into Africa – a high-growth market with significant upside in the years ahead. Our east-to-west story continues with our 24th country opening,”
Mad Vision Group, based in Belgium, oversees Gong cha and other fast-food brands. They manage O’Tacos, Chick & Cheez, and Go Fish in the Benelux region. Gong cha’s entry into North Africa is a milestone in its global dominance in the bubble tea market.
SOURCE: The Franchise Talk
